6 Minimalist Lifestyle Brands to Explore

A common theme I appreciate across all these brands is not just their minimalist approach to design but also their business focus.

These brands have a wide enough range of products to allow for delightful discovery but stay fixated on one category (home, fashion, beauty, etc.) allowing them to perfect their craft.

COMMODITY GOODS

For making it hassle free to discover scent online with a clean digital presentation and easy-to-navigate product line.

EMERSON FRY

Their impeccable quality and sense of minimalist aesthetics has led to a cult-like obsession for the functional and versatile pieces in this eco-conscious RTW line.

IN BED STORE

Because they celebrate everyone's favorite pastime with beautiful bedtime basics that make you not want to get up in the morning.

MYKITA

Beautifully crafted optical and sun eyewear from this 12-year-old German brand that has won every design award in the book including Red Dot.

SNOWE HOME

Because their crisp home essentials smartly cater to those who are ready to graduate from Ikea but still don't want to break the bank.

SUSANNE KAUFMANN

From the minimal packaging to the organic ingredients derived from the Alps, this luxury European skincare line is a refreshing solution for natural beauty enthusiasts.

Images via Emerson Fry.