Strategic blueprints

Need a customized strategic evaluation and action plan so you can move forward in your business? 

blueprints business strategy 5.jpg

actionable strategic recommendations

Blueprints are a special opportunity to get personalized guidance on your business as a cost-effective alternative to my one-on-one coaching program.

As an entrepreneur you need to be smart about how you invest your time, money and energy. Forget the myth that you must do everything yourself. You need to be efficient and effective which means doing what plays into your strengths and delegating the rest. 

Are you stuck in a particular area of your business and/or want fresh eyes to assess your situation and provide recommendations on how to move forward? Is there a specific part of the business that doesn't play into your strengths and you just need someone who knows the deal to tell you what to do so you can get going executing and seeing results? 

If you are hitting a wall then one of my business blueprints are your solution .I will analyze the part of your business you are struggling with and send a short, simple and sweet strategic "how-to" plan with specific ideas and clear direction on how to move forward. 


Personalized guidance

I have 13+ years experience in the following strategic areas and will provide personalized guidance to help you reach your goal or overcome your challenge.

blueprints business strategy 4.jpg

Business Strategy 

Want to launch your idea fast and need a road map but don't have time to spend months pulling together a complex business plan (that you probably won't even use)? Unless you are a startup trying to convince investors to give you millions in funding, you don't need a convoluted business plan. 

Using the information you send me about your idea, I will evaluate your business model and send back a mini 2-3 page easy-to-follow business plan designed to help you get going asap. The strategy will include recommendations on:

  • Planning and Assessment — a short evaluation of your industry including market opportunity and competitive landscape 
  • Persona and Targets — the niche customer segments within the industry you should target
  • Positioning and Value — a unique value proposition (USP) to help you stand out and attract your target 
  • Product Strategy — the high value products or services you should create to best serve your target
  • Pricing Strategy — how to price your high value products and services in order to turn a profit 

Marketing Strategy 

Are you spending a disproportionate amount of time and effort trying to find customers for your business to no avail? I'll create a promotional plan designed to help you attract your perfect customer.

Your perfect customer is the one whose needs and wants are aligned with your purpose, what you want to create, and the value you want to add — the one who you know your business can deliver outstanding results for. 

I will clarify who is the best fit for you and provide recommendations on how to draw them in a more effortless way so you can stop running after ill-fitted customers who won't be loyal to you or evolve your business over the long run.The strategy will include recommendations on:

  • Target Niche — a detailed summary of the demographic and psychographic make up of your target customer. 
  • Customer Persona — a detailed representation of your target customer to keep handy when making marketing decisions.
  • Sales Funnel — a step-by-step outline for how to attract, nurture and convert your perfect customers. 

Brand Strategy 

There are many misunderstandings and misconceptions that prevail as it pertains to branding. So let me quickly dispel the myth: you need to take your business or personal brand just as serious as you take your product or service (if not more).

Ideas come a dime or dozen. Just about every market is saturated with good ideas. If you want your idea to stand out and your business to thrive in the midst of the competition you need to emotionally resonate with a niche audience and showcase how you are uniquely qualified to serve them. 

Using the information you send me about your business, I will send you a custom brand strategy based on my 4-step branding framework.The strategy will include recommendations on:

  • Brand Vision — clearly communicating why you exist and what you stand for, and how that drives the specific goals you want to achieve in your business.
  • Brand Value —  what you have to offer that is unique, important, and relevant in the eyes of the consumer. Specifically addressing the most pressing consumer needs, problems, or desires and getting at the heart of why you or your business should be chosen over others.
  • Brand Voice — So you are purposeful in your manner of communication I'll outline  what you say, how you say it, and the feeling it conveys. I'll also carefully craft a distinct prose that engages, inspires, motivates, influences, and establishes trust.
  • Brand Visuals — The visible elements of your brand impart a symbolic meaning that goes beyond what words alone can express. I'll provide recommendations on how to approach your visual identity as it sets the foundation necessary for your brand to be distinguishable, recognizable, and relatable.

Content Strategy 

A content strategy is the development and management of media — articles, images, videos, etc. — that you distribute across specific channels in order to attract, educate, and engage your target audience.

It can take a lot of resources to consistently produce and promote content. All businesses should have a strong online presence and need a plan to help them use content to get reliable and cost-effective website traffic and customer leads. The strategy will include recommendations on:

  • Content Objectives — a clearly defined set of goals for what your content should help your business achieve. 
  • Content Topics — a set list of topics or features your content should consistently address (based on the relevant needs and interests of your target audience). 
  • Content Formats — how your features should be formatted (e.g. articles, videos, etc.) so they are best communicated and easily consumed by your target audience.
  • Content Channels — where you should distribute your content (e.g. website, social, etc.) and a consistent cadence for scheduling/posting on these channels. 
  • Content Metrics — what metrics to monitor and how to improve your content plan according to performance. 
Over the course of the past couple of months in Aja’s coaching program she took me from stagnant to stimulated! Before I was second-guessing myself, procrastinating, and back-pedaling on some of the important goals I set for myself. Aja helped me stop sabotaging myself, clarify my life vision, and put an action plan in place. Since working with her I’ve re-imagined my entire life including launching the business I’ve been putting off for years!
— Elizabeth, Life Coach, Chicago
We are in a significantly better place because of Aja’s business coaching services!
— Adventures by Disney Team, Los Angeles
My team and I worked with Aja to get coached on how to re-brand our business. She is a highly talented professional who knows her stuff. What I appreciate most is her practical and down to earth approach. She does not have a “know it all” personality and really listens to her clients. She suggests action plans in a factual but also inspiring way. It was a pleasure working with her and we anticipate using her for more business coaching in the future.
— Sia, Fashion Entrepreneur, Los Angeles
We highly recommend Aja for the actionable insights she offers in her business coaching program.
— Pernod Ricard Team, Paris
Aja is smart and a true business expert without a doubt. She helped me take my muddled thoughts on how I imagined my new start-up idea to be and turned it into a professional business plan. I can now honestly say I feel more confident in pursuing my start-up idea and look forward to continuing to work with her to launch it.
— Nancy, Wellness Entrepreneur, New York
Aja is attentive and also flexible — she always makes herself available when I have something come up and need to schedule an impromptu session. Getting coached by her has gotten me so much further than I would’ve been without this level of support.
— Lynne, Media Executive, New Orleans
Aja helped me get my creative agency back on track by developing a simple yet effective path we can follow for future scalable growth. I absolutely recommend her business coaching services!
— Jo, Founder of Advertising Agency, Los Angeles

Ready to move forward?

Start by telling me about your business goals and challenges and I'll follow up with next steps on how to get your personalized Blueprint.

blueprints business strategy 1.jpg

How do I benefit from a blueprint?

My business blueprints are a great way to get outside guidance from a skilled business strategist at a relatively quick turnaround. They also provide a special opportunity to get personalized guidance on your business as a cost-effective alternative to my more expensive 1:1 coaching program.

If you want quick and clear guidance on how to move forward in your overall Business, Marketing, Branding or Content strategy this is a great fit.

How does it work, what can I expect?

I will send you a welcome email with details on how to purchase your custom Blueprint. A form will be provided at checkout to collect information about your business or idea. The more thorough you are in the detail you provide me, the easier it will be to give you useful and relevant guidance.

Your blueprint will be completed (as outlined in the aforementioned information depending on which plan you need) and emailed back to you within 7-10 business days.

Will this solve my business problems?

This will provide recommendations and guidance. However, my advice should not be treated as the sole answer to your business challenges and I am not responsible for how you implement this advice nor the outcomes.

Can you guarantee my success?

Gosh, I wish I could but no I can't. I can guarantee to review the information you send me thorougly and provide a thoughtful and strategic evaluation on how to move forward.

However, I can't predict the future, your work ethic, the market you play in, etc. So I can't say with absolute certainty that you'll achieve success. Every entrepreneur, business owner, and investor has to take smart risks for potential returns.

What I promise is that I will assist you in making smart decisions that highly increase your likelihood for success.

What is the investment and refund policy?

When I work with established, iconic and Fortune 500 brands I charge anywhere from $2500 to upwards of $10000 for this type of strategic guidance.

I'm providing these blueprints at a substantially reduced rate (only $499 per Blueprint or $999 (50% off) for a bundle of all four strategies) in order to serve as many entrepreneurs in my community as possible — many who don't have access to quality counsel due to budget or other constraints.

This is a special opportunity to get personalized strategic guidance from me at only a fraction of the cost of my one-on-one coaching program.

As a result of the time it takes to complete these blueprints and the incredible value they offer, refunds are not available.

How are you qualified to assist me?

I'm an intuitive and strategic business coach with 13+ years experience, an MBA from Stanford University, and a roster of hundreds of clients (including dozens of Fortune 500 and iconic brands like Disney, Ralph Lauren, eBay, JPMorgan and more).

Throughout my career I've been responsible for directly driving over $50 million in revenue for the companies I've worked for or advised.

I'm also an entrepreneur and have generated a quarter of a million in sales, grants, and funding for my various ventures. So I coach and consult from direct experience not theory.

Currently my mission is to support as many fellow independent spirits in launching and growing businesses to six-figures and beyond while achieving freedom, fulfillment and financial success.

At the end of the day I want you to make a living doing work you love so you have autonomy to design the life you want to live.

This is urgent! How can I order my Blueprint now?

I like to rendezvous a bit by adding value first and allowing you to get to know me before inciting you to work with me. That's why there isn't a checkout option on this page.

But I get it! Sometimes you know what you want and you want it asap. If that sounds like you, go ahead and order your Blueprint now. I'm excited to get to work on your personalized plan.

I have more questions!

I'm here to answer them! Contact me with any questions.


Your Business coach & consultant

Hi! I'm Aja, a business and financial coach who draws from my 13+ years experience as a business strategist and marketing executive for dozens of iconic and Fortune 500 firms as well as high growth startups and emerging brands. These include Disney, Ralph Lauren, Procter & Gamble, eBay, Burberry, Gilt and many more. 

I'm also a serial entrepreneur who has started a number of ventures including a personal growth platform that reaches over 100,000 individuals. Some of my ventures have failed while others succeeded but in just a few years I've generated three-quarters of a million dollars in revenue, sales, grants and funding. This has given me a firsthand perspective on what works (and doesn't) in running a small business so I coach not from theory but personal experience. 

Prior to becoming a coach and entrepreneur, I began my career in investment banking and investment management then started working as a business executive at some of the largest companies in the world. This experience has allowed me to run billion dollar brands and portfolios and be directly responsible for driving over $50 million in new revenue. 

As a result, I have strong business, financial, and marketing savviness and know how to scale businesses fast. The strategies, processes, and tactics I'll use to help grow your business are proven — as they are repurposed from the methods I created and applied while working for and advising some of the largest and most iconic brands in the world. 

Additionally, I'll teach you what most employees don't know but what every entrepreneur most learn to be successful: how to develop a wealth mindset. No school or job instills this in you. In fact, it took a couple of years of struggle as a business owner before I truly understood how to create value and be compensated for it. 

As your coach, I'll impart my personal lessons so you'll avoid common pitfalls and grow your ventures even faster than I did mine. If you're ready to get out of survival mode and build a business that thrives, let's get started! 

aja edmond business coach for creative entrepreneurs