An easy and effective framework for creating a best-in-class personal or business brand.

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i bet you have some misconceptions about what it takes to build a brand. 

You probably think it involves an expensive and time intensive process such as hiring an agency, giving them thousands of dollars, going through a bunch of complex steps, then waiting months until they get back to you after working their "magic." 

The idea is after all this time, money, and effort they'll emerge from a black hole with the "perfect" brand strategy in place. And if you happen to be disappointed in the outcomes you are essentially stuck with it (unless you want to spend even more time, money and energy). 

This is a complete myth. 

As a former marketing executive I've partnered with several agencies before and spent hundreds of thousands on commissioning branding work (sometimes with subpar results) before I realized there is a better way. 

I've advised and worked for small businesses and startups, midsize and emerging companies, and several Fortune 500 iconic brands, and I can tell you there is no "secret sauce".  It need not take a crazy amount of time, energy, or money to establish a strong brand. 

You can build a best-in-class brand from scratch, without spending a fortune, if you understand the basics. Want to learn how? Keep reading to learn more and enroll! 


Course Contents

A Simple Branding Process

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I'll guide you through my simple approach to building a powerful brand that resonates with your audience. 

lesson 1: Educate

A set of preparatory steps and questions you will answer before you start your branding work. 

lesson 2: Audit

The research, analyses, and other inputs you will collect to help inform your brand. 

lesson 3: Ideate

Brainstorming sessions to generate ideas that will eventually establish the building blocks of your brand. 

lesson 4: Create

The process of developing the "4Vs"  (Vision Values, Voice, Visuals) 

lesson 5: Test

Validating and verifying your 4Vs before finalizing them (especially if you are a business). 

lesson 6: Design

Once your 4Vs are final then moving on to the design of your visual brand identity (logos, colors, fonts, etc.)


To support you in each part of the process your course will include: 

  • daily lessons sent directly to email 
  • self-paced course system (accessible anytime) 
  • downloadable guides and workbooks 
  • reference list of relevant editorials 
  • free 30-page printable branding e-guide
  • free 2-page printable brand strategy snapshot

Course Results

What you'll create by the end of the course.

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simplify your brand

Your Vision

Who are you, what you stand for for, what you aspire to achieve (i.e. purpose), and who you want to target.

Your Value

What's unique about you and what value can you add to your target audience such that they would want to follow and support you.

Your Voice

How you communicate such that it engages, inspires, motivates, influences, persuades, and establishes trust with your target audience. 

Your Visuals

What visible elements of your personal or business brand you will use to establish a distinct visual identity and be recognizable and relatable. 


Press & Praise


Course Enrollment

Purchase just the course or become a subscribed member and access all of my courses and premium resources.


Single Course

$29 one-time payment

Lifetime access to course

(including bonuses & updates)

100% risk-free guarantee



$9 paid monthly

Access to all my courses

Access to resource repository

Easy cancellation


Annual plan

$90 paid annually

Access to all my courses

Access to resource repository

Save 15% with annual plan

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Course FAQs


When does the course launch?

This course launches this June 2017.

How do I enroll?

There are three options for accessing this course – purchase just the course or become a member and subscribe to a monthly or annual plan.

When you purchase just the course you get lifetime access to the course (including all bonuses and future updates). I also offer a 100% risk-free guarantee. If you aren't satisfied with the curriculum simply contact me within 30 days and I'll refund you.

If you become a member by subscribing to a monthly or annual plan you get all of the above plus access to my entire library of courses and repository of resources. Paid subscriptions can be cancelled at anytime. You can learn more about these two options here.

How is this course different?

This course is unique given its simplicity. You will be paced carefully through a well-structured format that makes it easy to learn the framework and implement each step of the process.

Moreover, this course draws on my direct experience as a former marketing experience and current brand strategist. My framework has been carefully crafted and refined after working on dozens of branding exercises for professionals, entrepreneurs, startups, small businesses, and even multi-billion dollar Fortune 500s.

Who is this course for?

This course was especially designed with professionals, small business owners, and creative entrepreneurs in mind – especially those rich in ideas and inspiration but limited in resources (time, money, or support).

Why address business and personal branding?

The process and framework for the two are very similar (with a few nuances). I also find that creative entrepreneurs and small business owners often act as the face of their brand (or their business is their brand) and so there isn't as much distinction between individual and business.

No matter if you are a professional, entrepreneur, or business owner the course will teach you everything you need to know in order to create a strong brand.

What format is the course delivered in?

The course is sent via a daily email with the lesson and challenge plus a self-paced professional course system where all of the premium materials (workbooks and guides, reading recommendations and resources, private group forum) are housed.

How long does it take?

It will take about 30 minutes to consume each lesson, however the time you spend applying the lessons to your brand via the daily challenges and supplemental materials is up to you.

I have more questions!

I'm here to answer them! Contact me at


Course Author

Aja Nicole Edmond

Former marketing executive turned brand strategist, creative entrepreneur, and lifestyle blogger.

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Hi, I'm Aja! I'm a former marketing executive turned minimalist lifestyle blogger, creative entrepreneur, and brand strategist. I've built a community of over 75,000 minimalist enthusiasts and my work has been featured in publications such as Fast Company, Apartment Therapy, HuffPost, and GQ. 

Most importantly, I've worked for or advised dozens of startups, small businesses, emerging/mid-size companies, and Fortune 500 iconic brands. 

The simple process and framework I've developed for you is based on my over 10 years of direct experience in fashion, luxury, lifestyle, consumer goods, and e-commerce. 

You can learn more about me here. 


Select brands I've worked with:

  • Burberry

  • Burt's bees 

  • Disney

  • eBay (fashion)

  • Gilt 

  • Kate Spade 

  • Macy's 

  • Procter & Gamble

  • Ralph Lauren