i bet you have some misconceptions about what it takes to brand yourself or your small business.
You might think it involves an expensive and time intensive process such as hiring an agency, giving them thousands of dollars, going through a bunch of complex steps, then waiting months until they get back to you after working their "magic."
This is a complete myth.
As a former marketing executive I've partnered with several agencies before and spent hundreds of thousands on commissioning branding work (sometimes with subpar results) before I realized there is a better way.
I've advised and worked for small businesses and startups, midsize and emerging companies, and several Fortune 500 iconic brands such as Ralph Lauren, eBay, Gilt, Procter & Gamble, and many more.
I can tell you from experience: It need not take a crazy amount of time, energy, or money to establish a strong personal brand or small business brand.
You can brand yourself or build a best-in-class small business brand from scratch, without spending a fortune, if you understand the basics of a strong framework:
A simple process for branding yourself or building a small business brand
I'll guide you through my simple approach to building a powerful brand that resonates with your audience.
lesson 1: Educate
A set of preparatory steps and questions you will answer before you start your branding work.
lesson 2: Audit
The research, analyses, and other inputs you will collect to help inform your brand.
lesson 3: Ideate
Brainstorming sessions to generate ideas that will eventually establish the building blocks of your brand.
lesson 4: Create
The process of developing the "4Vs" (Vision Values, Voice, Visuals)
lesson 5: Test
Validating and verifying your 4Vs before finalizing them (especially if you are a business).
lesson 6: Design
Once your 4Vs are final then moving on to the design of your visual brand identity (logos, colors, fonts, etc.)
To support you in each part of the process your course will include:
- daily lessons sent directly to email
- self-paced course system (accessible anytime)
- downloadable guides and workbooks
- reference list of relevant editorials
- free 30-page printable branding e-guide
- free 2-page printable brand strategy snapshot
- free 15-page brand book template
How you'll brand yourself or create your business brand by the end of the program
Who are you, what you stand for for, what you aspire to achieve (i.e. purpose), and who you want to target.
What's unique about you and what value can you add to your target audience such that they would want to follow and support you.
How you communicate such that it engages, inspires, motivates, influences, persuades, and establishes trust with your target audience.
What visible elements of your personal or business brand you will use to establish a distinct visual identity and be recognizable and relatable.
Press & Praise
Brand Yourself or your Business Now
Easily build a best-in-class brand by enrolling with one of the following options.
Instant access to the course including bonus content and 100% satisfaction guarantee for $99
Lifetime access to all courses & exclusive resources and brand offers for one payment of $199
How is this course different?
This course is unique given its simplicity. You will be paced carefully through a well-structured format that makes it easy to learn the framework and implement each step of the process.
Moreover, this course draws on my direct experience as a former marketing executive and current brand strategist. I'm also a small business owner – all the copy and creative you see on this blog was created from scratch by me using this exact framework.
My framework has been carefully crafted and refined after working on dozens of branding exercises for professionals, entrepreneurs, startups, small businesses, and even multi-billion dollar Fortune 500s.
Who is this course for?
This course was especially designed with professionals, small business owners, and creative entrepreneurs in mind – especially those rich in ideas and inspiration but limited in resources (time, money, or support).
Why address business and personal branding?
The process and framework for the two are very similar (with a few nuances). I also find that creative entrepreneurs and small business owners often act as the face of their brand (or their business is their brand) and so there isn't as much distinction between individual and business.
No matter if you are a professional, entrepreneur, or business owner the course will teach you everything you need to know in order to create a strong brand.
What format is the course delivered in?
The course is sent via a daily email with the lesson and challenge plus a professional course system where all of the premium materials (workbooks and guides, reading recommendations and resources, etc.) are housed.
How long does it take?
It will take about 30 minutes to consume each lesson, however the time you spend applying the lessons to your brand via the daily challenges and supplemental materials is up to you.
I have more questions!
I'm here to answer them! Contact me at firstname.lastname@example.org