Personal growth & business coaching for creative entrepreneurs

Ready to design your life and build a profitable business that supports it?

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freedom, fulfillment, and financial success

Does this sound like you: you started off excited to realize your dream but things haven't quite evolved as you imagined and now you feel doubt, frustration and fear? Maybe your business idea still hasn't materialized and you need help getting it off the ground now? Or your business isn't growing like you thought it would and you desperately need to generate revenue? 

If you've been struggling to start or build a profitable six-or-seven-figure business — and live a good life in the process — let's make it happen together. Personal growth and business growth go hand-in-hand and taking your business to the next level also means developing the right mindset.  

I've crafted a step-by-step proprietary formula called the Abundant Business Blueprint™ designed especially for independent spirits — entrepreneurs, solopreneurs, coaches, and creatives — so you don't have to go at it alone.  If you want to earn a solid six-figure living (or beyond) doing incredibly fulfilling work then continue learning how and request a complimentary strategy session. 


Life, business & financial strategy

Using a combination of coaching, consulting, and mentoring, I'll work personally with you to start or grow your business or life’s work — while balancing personal growth in the process.

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My Process

I'll use my proprietary Abundant Business Blueprint™ to guide you through the process of developing a thriving business while balancing life in the process. This formula addresses three core areas of success: 

  • Freedom — feeling empowered to live on your own terms and freely express yourself, your interests and your ideas

  • Fulfillment — learning how to listen to your intuition and manage your emotions to enhance your creative output

  • Financial — developing a growth mindset and the pertinent skills to create wealth and abundance for yourself and others

Business Strategy

During the business phase we'll work on launching your idea or uncovering untapped streams of revenue potential in your existing business using one or more of the following methods: 

  • Idea Evaluation — a personalized questionnaire to outline and evaluate your business idea or progress to-date.

  • Strategy Session — a 90 minute call to further discuss your business idea or current standing.

  • Brainstorm Exercise — we'll leverage a proven approach to brainstorming great ideas for how to build (or improve) your new or current business ensuring it has the ability to support the income you want to make, life you want to live, and impact you want to have.

  • Market Audit — we'll determine the market you are playing in, the audience you are trying to reach, and establish your key business and brand goals.

  • Business Framework — we'll use my business plan frameworks to outline the core elements and goals of your business and develop an action plan for achieving them.

  • Proof of Concept — we'll rapidly test your ideas so you know what's worth focusing on in your business.

  • Brand Strategy — we'll use my "4V" brand strategy framework to develop your brand vision, value, voice, and visuals.

  • Visual Identity — my design partners will use the brand strategy to make any necessary recommendations on the core elements of your visual identity.

  • Website Design — If needed, we'll analyze your current website and make recommendations on your UX, sales funnel, and more.

  • Marketing Plan — we'll develop (or enhance) a promotional plan that will help you start marketing your business to drive growth and engagement.

Life Design

Even though the focus is on your business, you will still be guided through a personalized life strategy to ensure your business goals are aligned with your life vision and that you're empowered to balance the two.  Depending on your unique situation we'll address one or more of the following:

  • Happiness Formula — we'll assess the elements that drive your long-term happiness including what influences your self image and esteem.

  • Life Philosophy — you'll be guided through a process for determining an overarching set of principles that give you meaning and influence your decision-making.

  • Purpose Assessment — using your life philosophy, you'll go through an exercise that will help you determine your purpose in life.

  • Wheel of Life — once you identify your purpose, you'll start aligning all of your important life themes (career, relationships, etc.) to your purpose.

  • Mental Models — I'll help you curate a set of research-proven ideas and tactics you can rely on to ease decision-making and make effective change.


Clients who book my coaching bundles receive access to the Abundant Business Blueprint online course and exclusive resource library.

This includes over $2500 in life design, personal growth and business strategy content specifically designed for thinkers, creatives and entrepreneurs.

My team and I worked with Aja to get coached on how to re-brand our business. She is a highly talented professional who knows her stuff. What I appreciate most is her practical and down to earth approach. She does not have a “know it all” personality and really listens to her clients. She suggests action plans in a factual but also inspiring way. It was a pleasure working with her and we anticipate using her for more business coaching in the future.
— Sia, Fashion Entrepreneur, Los Angeles
Over the course of the past couple of months in Aja’s coaching program she took me from stagnant to stimulated! Before I was second-guessing myself, procrastinating, and back-pedaling on some of the important goals I set for myself. Aja helped me stop sabotaging myself, clarify my life vision, and put an action plan in place. Since working with her I’ve re-imagined my entire life including launching the business I’ve been putting off for years!
— Elizabeth, Life Coach, Chicago
We highly recommend Aja for the actionable insights she offers in her business coaching program.
— Pernod Ricard Team, Paris
We are in a significantly better place because of Aja’s business coaching services!
— Adventures by Disney Team, Los Angeles
Aja is attentive and also flexible — she always makes herself available when I have something come up and need to schedule an impromptu session. Getting coached by her has gotten me so much further than I would’ve been without this level of support.
— Lynne, Media Executive, New Orleans
Aja is smart and a true business expert without a doubt. She helped me take my muddled thoughts on how I imagined my new start-up idea to be and turned it into a professional business plan. I can now honestly say I feel more confident in pursuing my start-up idea and look forward to continuing to work with her to launch it.
— Nancy, Wellness Entrepreneur, New York
I worked with Aja to get my political strategy firm off the ground. Because of her guidance, I landed my first five-figure deal with a renowned global organization.
— Jean-Luc, Political Strategist, Europe
Aja has a knack for asking the right questions and honing in on the most relevant areas. She ended up being exactly what I needed to launch my business!
— Samantha, Kids E-commerce Business, Texas
Aja helped me get my creative agency back on track by developing a simple yet effective path we can follow for future scalable growth. I absolutely recommend her business coaching services!
— Jo, Founder of Advertising Agency, Los Angeles
I’m a surgeon with creative aspirations who hired Aja to help me work through a few ideas while figuring out how to balance my career. With her support I sought out and obtained a fulfilling advisory position that helps me do more diverse and interesting work outside of the operating room.
— Karen, Physician, Chicago

Ready to be coached and supported?

Start by booking a complimentary call so I can learn more about your creative, business and/or personal growth goals and challenges.

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What is coaching?

The purpose of coaching is to partner with a personal growth and professional development specialist who can assist you in identifying and achieving specific goals and making significant changes in your life and work.

In this partnership, I help you design and implement life and business strategies for figuring out and getting to where you want to be in an efficient, effective, and rewarding way.

I also serve as a support system and accountability partner motivating you to stay on track and empowering you along the way.

Explain what coaching isn't

I won't tell you how to run your life or business. I help you uncover what you want to do and give you a set of tools and recommendations to make decisions that'll bring about the change you desire.

You will always make your own decisions and fully own your actions.

I am also not a therapist or psychologist and will not counsel you on issues related to mental illness, depression, and the likes.

Where a therapist is often past-oriented — working to unpack things that happened in your life and solve deep-set emotional problems — I am future-oriented.

I help you employ tactics that get you from here to there in your work and life.

Exactly how will I benefit?

My coaching program will empower you to bring about the change you want to see in your life and business — which go hand-in-hand and should not be managed as separate entities.

We will identify what you want to accomplish — be it starting a business, growing your business, or balancing work with life — and put a gameplan in place for seeing results.

I will partner with you every step of the way. As a life coach, business consultant, and entrepreneur I've not only been where you are but can provide a unique perspective on the many different elements necessary to overcome your challenges.

How does it work, what can I expect?

Coaching is designed to be an exploration into who you want to be, what you want to do, and how to get there.

There's no specific time frame necessary. Some of my clients solve their challenges in only a month while others devote months to the development of their life and business.

We'll kick off our partnership with a personalized questionnaire that I'll create for you so we can outline and evaluate your specific needs.

Next, we'll schedule a one-hour discovery session, which is a call designed to uncover where you are stuck, and to identify the professional or personal areas you need the most help developing.

From that session I'll develop an initial strategy, or roadmap, so our sessions going forward are focused. I'll send this to you to review and make any necessary adjustments. We can make changes to it at anytime.

We'll then schedule ongoing weekly or bi-weekly calls and follow the roadmap to continuously work on your self-identified goals in the most efficient, effective, and rewarding way.

Each session will wrap up with an actionable game plan comprised of detailed homework (and supporting resources I'll send to you as needed) for you to work on between our calls

Note our sessions will be virtual via Zoom unless you have a preferred contact option you want to use.

How is your coaching program different?

First, I've created a proprietary coaching formula called the Abundant Business Blueprint™ that you will not find anywhere else.

Second, my approach is inquiry based which means I ask you thoughtful questions that help you think about your life and business in a fresh way.

Moreover, I integrate design thinking into my coaching methods. Designing thinking is a proven methodology for solving problems and discovering opportunities designed by renowned Stanford University professors.

I also focus a lot on simplicity. I've found that many personal and business growth challenges stem from mental clutter, distractions, lack of focus, and the inability to prioritize. I help my clients eliminate complexity in their life and work by removing the inconsequential.

Lastly, I draw heavily from my experience as a life coach, business consultant and entrepreneur running websites with collectively over 100,000 readers and followers.

The information I curate, content I develop, and feedback I receive daily helps me gather and retain diverse insights that I can incorporate into my coaching session.

Is this program right for me?

This program is specifically designed for independent spirits — individuals running startups or small businesses such as entrepreneurs or solopreneurs, creatives, freelancers, and fellow coaches.

My coaching program is focused on helping you start a business, grow your business, or find balance in your life given how all-encompassaing running a business can be.

If you are struggling with getting your business idea off the ground, making as much money as you want in your business, or finding work/life balance then this program is right for you.

I've been where you are and it took me hiring my own support team of life, wellness, and business coaches to get where I am. I don't want to see you make the mistakes I did!

Can you guarantee my success?

Gosh, I wish I could but no I can't. I can guarantee to get your business idea launched or to uncover untapped growth and revenue opportunities if you committ yourself to the program I outline for you when we start working together.

However, I can't predict the future, your work ethic, the market you play in, etc. So I can't say with absolute certainty that you'll achieve success. Every entrepreneur, business owner, and investor has to take smart risks for potential returns.

What I promise is that I will assist you in making smart decisions that highly increase your likelihood for success.

What is the investment?

My standard rate is $250 per session with significant discounts available for booking more than one session at a time.

How are you qualified to assist me?

I'm an intuitive and strategic business coach with 13+ years experience, and MBA from Stanford University, and a roster of hundreds of clients (including dozens of Fortune 500 and iconic brands like Disney, Ralph Lauren, eBay, JPMorgan and more).

Throughout my career I've been responsible for directly driving over $50 million in revenue for the companies I've worked for or advised.

I'm also an entrepreneur and have generated enough earnings to replace my corporate income and beyond — allowing me to live an abundant life. So I coach and consult from direct experience not theory.

Currently my mission is to support as many fellow independent spirits in launching and growing businesses to six-or-seven-figures and beyond while achieving freedom, fulfillment and financial success.

At the end of the day I want you to make a living doing work you love so you have autonomy to design the life you want to live.

I have more questions

I'm here to answer them! Send your request for more information and I'll follow up as soon as possible.


Your Business Coach

Hi! I'm Aja, a personal growth, creative and business coach who draws from my 15+ years experience as a business strategist and marketing executive for dozens of iconic and Fortune 500 firms as well as high growth startups and emerging brands. These include Disney, Ralph Lauren, Procter & Gamble, eBay, Burberry, Gilt and many more. 

I'm also a serial entrepreneur who has started a number of ventures including a personal growth platform that reaches over 100,000 individuals. Some of my ventures have failed while others succeeded but in just a few years I've generated three-quarters of a million dollars in revenue, sales, grants and funding. This has given me a firsthand perspective on what works (and doesn't) in running a small business so I coach not from theory but personal experience. 

Prior to becoming a coach and entrepreneur, I began my career in investment banking and investment management then started working as a business executive at some of the largest companies in the world. This experience has allowed me to run billion dollar brands and portfolios and be directly responsible for driving over $50 million in new revenue. 

As a result, I have strong business, financial, and marketing savviness and know how to scale businesses fast. The strategies, processes, and tactics I'll use to help grow your business are proven — as they are repurposed from the methods I created and applied while working for and advising some of the largest and most iconic brands in the world. 

Additionally, I'll teach you what most employees don't know but what every entrepreneur most learn to be successful: how to develop a wealth mindset. No school or job instills this in you. In fact, it took a couple of years of struggle as a business owner before I truly understood how to create value and be compensated for it. 

As your coach, I'll impart my personal lessons so you'll avoid common pitfalls and grow your ventures even faster than I did mine. If you're ready to get out of survival mode and build a business that thrives, let's get started! 

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