Start thriving now

Ready to design your life, nurture your creativity or build a thriving business?

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freedom, fulfillment, and financial success

So you started off excited to realize your dreams but things haven't quite evolved as you imagined and now you feel doubt, frustration or fear.

How do I know? This was me several years ago. But once I figured out how to thrive I was so inspired by how lovely life could be that I decided to make it my purpose to help you pursue yours.

Perhaps you lack a purpose for your life or have purpose but no process and can’t make progress.

Maybe your creative pursuits still haven’t materialized and you need help getting to the next level?

Or your business isn't growing like you thought it would and you desperately need to generate revenue? 

If you've been struggling to live a life that matters and do meaningful work, let's make it happen together. 

My proprietary coaching formula will help you develop the right mindset so you can achieve fulfillment, freedom and financial success.


Personal, creative and business coaching

I'll support in making the shift from just surviving to thriving by helping you design your life and life’s work.

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My Process

I'll use my proprietary coaching formula to guide you through the process of developing a purpose, process and progress plan for thriving. This formula addresses three core areas of success: 

  • Freedom — feeling empowered to live on your own terms and freely express yourself, your interests and your ideas

  • Fulfillment — learning how to listen to your intuition and manage your emotions to enhance your creative output

  • Financial — developing a growth mindset and the pertinent skills to create wealth and abundance for yourself and others

I specialize in personal, creative and business coaching. Read on to see how I will customize your coaching sessions based on your core focus.

Personal Coaching

If personal growth is your core focus, you’ll be guide through a personalized life strategy to develop and realize your life vision. Depending on your unique situation we'll address the following and much more:

  • Happiness Formula — we'll assess the elements that drive your long-term happiness including what influences your self image and esteem.

  • Life Philosophy — you'll be guided through a process for determining an overarching set of principles that give you meaning and influence your decision-making.

  • Purpose Assessment — using your life philosophy, you'll go through an exercise that will help you determine your purpose in life.

  • Wheel of Life — once you identify your purpose, you'll start aligning all of your important life themes (career, relationships, etc.) to your purpose.

  • Mental Models — I'll help you curate a set of research-proven ideas and tactics you can rely on to ease decision-making and make effective change.

Business Coaching

If business growth is your core focus, we'll work on launching your idea or uncovering untapped streams of growth potential in your existing business using one or more of the following methods: 

  • Idea Evaluation — a personalized questionnaire to outline and evaluate your business idea or progress to-date.

  • Strategy Session — a 90 minute call to further discuss your business idea or current standing.

  • Brainstorm Exercise — we'll leverage a proven approach to brainstorming great ideas for how to build (or improve) your new or current business ensuring it has the ability to support the income you want to make, life you want to live, and impact you want to have.

  • Market Audit — we'll determine the market you are playing in, the audience you are trying to reach, and establish your key business and brand goals.

  • Business Framework — we'll use my business plan frameworks to outline the core elements and goals of your business and develop an action plan for achieving them.

  • Proof of Concept — we'll rapidly test your ideas so you know what's worth focusing on in your business.

  • Brand Strategy — we'll use my "4V" brand strategy framework to develop your brand vision, value, voice, and visuals.

  • Visual Identity — my design partners will use the brand strategy to make any necessary recommendations on the core elements of your visual identity.

  • Website Design — If needed, we'll analyze your current website and make recommendations on your UX, sales funnel, and more.

  • Marketing Plan — we'll develop (or enhance) a promotional plan that will help you start marketing your business to drive growth and engagement.

Creative Growth

If creative growth is your core focus, we’ll work on nurturing your ideas and talents and overcoming any blocks preventing you from reaching your full potential and develop the following areas and more:

  • Flow State — we’ll uncover how best to get you into a flow state (where you perform your best) so you feel confident as a creative entrepreneur and have an intuitive ability to make the best decisions.

  • Creative Routine — we’ll establish a flexible routine that’s designed to give you the mental and physical space to get into flow and consistently create.

  • Design Thinking — we’ll create your very own creative toolkit based on the renowned design thinking method so you have a reliable process for bringing forth your creative work.


Coaching is available on an a la carte/pay-per-session basis, however clients who book my coaching bundles receive a 15-25% discount plus instant access to over $2500 in life design, personal growth, creative and business strategy content — this is my complete library of guides, books and courses.

My team and I worked with Aja to get coached on how to re-brand our business. She is a highly talented professional who knows her stuff. What I appreciate most is her practical and down to earth approach. She does not have a “know it all” personality and really listens to her clients. She suggests action plans in a factual but also inspiring way. It was a pleasure working with her and we anticipate using her for more business coaching in the future.
— Sia, Fashion Entrepreneur, Los Angeles
Over the course of the past couple of months in Aja’s coaching program she took me from stagnant to stimulated! Before I was second-guessing myself, procrastinating, and back-pedaling on some of the important goals I set for myself. Aja helped me stop sabotaging myself, clarify my life vision, and put an action plan in place. Since working with her I’ve re-imagined my entire life including launching the business I’ve been putting off for years!
— Elizabeth, Life Coach, Chicago
We highly recommend Aja for the actionable insights she offers in her business coaching program.
— Pernod Ricard Team, Paris
We are in a significantly better place because of Aja’s business coaching services!
— Adventures by Disney Team, Los Angeles
Aja is attentive and also flexible — she always makes herself available when I have something come up and need to schedule an impromptu session. Getting coached by her has gotten me so much further than I would’ve been without this level of support.
— Lynne, Media Executive, New Orleans
Aja is smart and a true business expert without a doubt. She helped me take my muddled thoughts on how I imagined my new start-up idea to be and turned it into a professional business plan. I can now honestly say I feel more confident in pursuing my start-up idea and look forward to continuing to work with her to launch it.
— Nancy, Wellness Entrepreneur, New York
I worked with Aja to get my political strategy firm off the ground. Because of her guidance, I landed my first five-figure deal with a renowned global organization.
— Jean-Luc, Political Strategist, Europe
Aja has a knack for asking the right questions and honing in on the most relevant areas. She ended up being exactly what I needed to launch my business!
— Samantha, Kids E-commerce Business, Texas
Aja helped me get my creative agency back on track by developing a simple yet effective path we can follow for future scalable growth. I absolutely recommend her business coaching services!
— Jo, Founder of Advertising Agency, Los Angeles
I’m a surgeon with creative aspirations who hired Aja to help me work through a few ideas while figuring out how to balance my career. With her support I sought out and obtained a fulfilling advisory position that helps me do more diverse and interesting work outside of the operating room.
— Karen, Physician, Chicago

Ready to be coached and supported?

Start by booking a complimentary session so we discuss your creative, business and/or personal growth goals and challenges.

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What is coaching?

The purpose of coaching is to partner with a personal or professional development specialist who can assist you in identifying and achieving specific goals and making significant changes in your life and work.

I specialize in personal, creative and business coaching. In our partnership, I will help you design and implement life, creative and business strategies for figuring out and getting to where you want to be in an efficient, effective, and rewarding way.

I also serve as a support system and accountability partner motivating you to stay on track and empowering you along the way.

Explain what coaching isn't

I won't tell you how to run your life or work. I help you uncover what you want to do and give you a set of tools and recommendations to make decisions that'll bring about the change you desire.

You will always make your own decisions and fully own your actions.

I am also not a therapist or psychologist and will not counsel you on issues related to mental illness, depression, and the likes.

Where a therapist is often past-oriented — working to unpack things that happened in your life and solve deep-set emotional problems — I am future-oriented.

I help you employ tactics that get you from here to there in your work and life.

Exactly how will I benefit?

My coaching program will empower you to bring about the change you want to see in your life and work — which go hand-in-hand and should not be managed as separate entities.

We will identify what you want to accomplish — be it starting a business, nurturing your creating, or feeling more happy with life — and put a gameplan in place for seeing results.

I will partner with you every step of the way. As an author, coach and entrepreneur, I've not only been where you are but can provide a unique perspective on the many different elements necessary to overcome your challenges and achieve your goals.

How does it work, what can I expect?

Coaching is designed to be an exploration into who you want to be, what you want to do, and how to get there.

There's no specific time frame necessary. Some of my clients solve their challenges in only a month while others devote a year or more to the development of their life and works.

We'll kick off our partnership with a personalized questionnaire that I'll create for you so we can outline and evaluate your specific needs.

Next, we'll schedule a one-hour discovery session, which is a call designed to uncover where you are stuck, and to identify the professional or personal areas you need the most help developing.

From that session I'll develop an initial strategy, or roadmap, so our sessions going forward are focused. I'll send this to you to review and make any necessary adjustments. We can make changes to it at anytime.

We'll then schedule ongoing weekly or bi-weekly calls and follow the roadmap to continuously work on your self-identified goals in the most efficient, effective, and rewarding way.

Each session will wrap up with an actionable game plan comprised of detailed homework (and supporting resources I'll send to you as needed) for you to work on between our calls

Note our sessions will be virtual via Zoom unless you have a preferred contact option you want to use.

How is your coaching program different?

First, I've created a proprietary coaching formula that you will not find anywhere else.

Second, my approach is inquiry based which means I ask you thoughtful questions that help you think about your life and work in a fresh way.

Moreover, I integrate design thinking into my coaching methods. Designing thinking is a proven methodology for solving problems and discovering opportunities designed by renowned Stanford University professors.

I also focus on simplicity. I've found that many personal, creative and business growth challenges stem from mental clutter, distractions, lack of focus, and the inability to prioritize.

I help my clients eliminate complexity in their life and work by removing the inconsequential.

I also draw heavily from my personal experience. As you can read on my home page or about page, I don't coach from theory. I only work with clients who I believe I can help because I see they are trying to accomplish what I've already accomplished in my own life.

Finally, I have over 15 years of business experience plus an MBA from the Stanford University Graduate School of Business where I had comprehensive training in a range of business, creative and personal development topics and competencies that I pull into my coaching practice and qualify me to guide you.

Is this program right for me?

This program is specifically designed for independent spirits — individuals who are motivated to live life and do work on their own terms.

My coaching program is focused on helping you thrive by finding the right balance between freedom, fulfillment and fortune.

I've been where you are and it took me hiring my own support team of life, wellness, and business coaches to get where I am.

So I believe in the power of a having a solid support system and accountabilty partner. If you don't want to go at it alone then coaching may be a great solution for you.

Can you guarantee my success?

Gosh, I wish I could but no I can't. I can guarantee you will be empowered to develop a purpose, build a process to achieve that purpose, and be equipped with tools to help you continually make progress.

However, I can't predict the future so I can't say with absolute certainty that you'll achieve success. Every person has to take smart risks for potential returns.

What I promise is that I will assist you in making smart decisions that highly increase your likelihood for success.

What is the investment?

My standard rate is $250 per session and paying per session is ok with me. However, I do offer significant discounts ranging from 15-25% for booking sessions in a bundle.

How are you qualified to assist me?

I'm an intuitive personal, creative and business coach with 15+ years experience, an MBA from Stanford University, and a roster of hundreds of individual and business clients (including dozens of Fortune 500 and iconic brands like Disney, Ralph Lauren, eBay, JPMorgan and more).

Throughout my career I've been responsible for directly driving over $50 million in revenue for the companies I've worked for or advised.

I'm also an author and entrepreneur and love my work, which has also generated enough earnings to replace my corporate income and beyond — allowing me to live an abundant life (currently on the Portugal coast). So I coach and consult from direct experience not theory.

Currently my mission is to support as many fellow independent spirits in achieving freedom, fulfillment and financial success. At the end of the day I want you exercise your autonomy by designing the life you want to live.

I have more questions

I'm here to answer them! The best way is for you to book the complimentary coaching session so we can get to know each other.


Your Coach & supporter

Hi! I'm Aja, a personal, creative and business coach with 15+ years business experience and an MBA from Stanford University where I immersed myself in the personal development, creative development and business development competencies that I pull into my coaching practice.

I'm also an author and entrepreneur who reaches over 100,000 individuals a month with my words and brands. I currently live on Portugal’s stunning silver coast and the sun, sea and sand is the perfect backdrop for creating, writing and coaching.

I coach not from theory but personal experience. I come from humble beginnings but eventually created and pursued a vision for my life that I am now living. Life is lovely, I’m excited to start the day every morning, my work is purpose-driven and I feel a deep sense of enduring happiness.

It’s not enough to just survive. Humans have an innate desire to thrive. As your supporter, I'll use my proprietary coaching formula to help you design your life and work so you can reach your goals even faster than I did. If you're ready to get out of survival mode and live on your own terms, let's get started! 

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