A Daily Uniform for Fall


It happens every year: it's still hot outside but everyone in fashion is already talking about fall. My suggestion is to stop stressing out about what your wardrobe needs to be two months from now and enjoy the summer while it's still here. 

If you find it hard to ignore the industry's pre-seasonal rally, I have a solution: commit now to a daily uniform and it'll be easier to filter out all the noise. 

This look book styled by Creative Director Benjamin Holtrop for this site features the Shopper tote from Swiss-brand QWSTION. It will inspire you to simply keep it simple with black jeans, a white button down, a minimalist trench coat, comfortable flats, and an everyday tote.  


You can adopt this "one outfit" capsule wardrobe for the metropolitan woman with the following options from some of my favorite brands.  


Hugo Cotton Shirt

Closed Cotton Button Down


7 for All Mankind B(Air) Skinny

All Saints Grace Slashed


All Saints Emil Mac

Soia & Kyo Ornella Wrap


Nisolo Oliver Oxford

James Perse Espadrilles


QWSTION Shopper Tote

All Saints Braid Tote


Create your seasonal uniform

I help thinkers, creators, and entrepreneurs achieve their ambitions by streamlining their life, changing their mindset, and focusing on what matters most.

The quintessential tool for streamlining your personal style is the Capsule Wardrobe. Learn why and how so many smart and successful use this strategy to:

  • increase confidence
  • save time
  • spend wisely