Brand Edit: Everlane
There's not much I can say about Everlane that hasn't already been said. It's become a household name for millennials who love being basic and who want to support peers running startups that just get it.
The "radical transparency", "choose what you pay", and other gimmicks don't phase me. These are just different kinds of marketing ploys. What makes Everlane work for me is the fact that I can go to one place for decent quality wardrobe staples at a decent price. Oh, and the digital presentation is completely on-point making me want to engage with them.
No, the goods aren't on par with true luxury and artisanal brands but they aren't fast fashion quality either. Everlane fills that middle ground in the apparel industry that, up until their launch, had gone almost completely untapped. I've had a few hits and misses (my Petra magazine and weekender bags turned out to be a bit flimsy though my t-shirts seem to be indestructible) but Everlane still gives you a bit more than you pay for. And, judging from the several times I've been contacted to give feedback on new product launches, it seems they have a test and learn culture that I appreciate.
For all the pros and cons, I simply can't help but to include Everlane in my round up for everyday basics brands. They continue to reimagine core essentials and present themselves in a way that appeals to our generation. Simply put, they're just too cool to ignore.
Click images to shop my favorite Men's and Women's staples from the current collection. Images courtesy of Everlane.