What Happens When You Wear the Same Thing Daily?

Are you up for a little challenge? If so, I have an interesting one for you. Pick two days (three if you're bold) and wear the same exact thing in a row.

You might want to choose your favorite look if this is your first time doing an outfit repeat in public. Afterwards, shoot me a note and tell me what happened. I'm placing bets on the following:

At first, no one will probably notice

We overestimate the extent to which people are observing us. It's called the "spotlight effect" or the tendency for folks to think they are being noticed more than they are. This unwarranted feeling can lead to unjustified embarrassment and self-conscious, especially when you do something out of the ordinary (such as wearing the same shirt for three days ... gasp). I've learned from experience that the ego can't always be trusted and ignoring it from time to time will ease a lot of social pressure.

You will stop caring what people think

There's an interesting psychological concept called the "looking-glass self" that explains how our entire identity and self-image is largely determined by how we believe society perceives us. Some sociologists believe this affect wears off with age. However, I think the process of self-realization can be accelerated by occasionally experimenting with off-the-beaten path ways of thinking and living. So by the time someone notices that you are doing outfit repeats I'm confident you'll be totally indifferent.

Decision-making will become easier

Decision fatigue is the phenomenon by which our ability to make sound decisions grossly deteriorates with the more decisions we make. It can leave you vulnerable to some pretty irrational choices if you aren't careful. But, imagine how much sharper your mind would be if you didn't start the day with hundreds of frivolous decisions (like figuring out what to wear)? Take a cue from historical greats like Albert Einstein and Former President Barack Obama – streamline your wardrobe so you can focus on what matters most.

You'll want to keep this going

Once you start tallying up all the benefits of your daily uniform it'll be hard to go back to the "standard" way of dressing. There's a behavioral condition for this as well: positive reinforcement. The favorable consequences of simplifying your style will become addictive, and I'd love to teach you how to take this little experiment to the next level.

In the Capsule Wardrobe e-Course I'll walk you through 10-steps to curating a closet from only essential items that can be combined to construct a few of your favorite go-to uniforms. You'll learn how to improve your wardrobe and develop a signature style that will save you time, minimize decision-making, and increase your confidence.

I've found it to be a fascinating way to tame the ego and become more resistant to some of the psychological tendencies I discussed above. Trust me, eliminating the daily what to wear dilemma will work wonders for your psyche, so keep this challenge going and enroll in the course!


Enroll in the Capsule Wardrobe Course

I help thinkers, creators, and entrepreneurs achieve their ambitions by streamlining their life, changing their mindset, and focusing on what matters most.

The quintessential tool for streamlining your personal style is the Capsule Wardrobe. Learn why and how so many smart and successful use this strategy to:

  • increase confidence
  • save time
  • spend wisely