WHAT IS THIS SITE ABOUT?
Welcome! I'm Aja and I created this destination to be a digital salon of sorts, offering a way for likeminded cosmopolitans to discover an edited collection of aesthetic and intellectual stories, ideas, concepts, and brands in design, travel, style, and living – all with a focus on beauty, simplicity, and creativity.
Though opinions my own I am occasionally compensated for brands and items that I promote on this site. Unless stated all creative work including writing, styling, modeling, and photography are by me. I'd be honored if you shared by work with credit back to this site.
WHAT ARE EDITORIALS?
Contextual editorials are visual stories about brands, ideas, or concepts I've discovered, with a focus on ways in which you can seamlessly integrate them into your life. Though I occasionally feature sponsored stories, I never write about topics I don't genuinely find interesting and worthy of sharing.
WHAT ARE EssaYs?
Personal essays are longer form word-centered pieces that get deep and intimate. Here I expose my ideas and opinions about how to navigate life and pursue simple pleasures.
WHAT ARE COLLECTIONS?
Curated collections are tightly edited selections of everyday essentials of my favorite minimalist goods, grouped by lifestyle theme and available for purchase direct from the provider.
I'M A MEMBER OF THE PRESS, HOW CAN I CONTACT YOU?
I welcome any inquiries from journalists. Contact me to receive more information or request an interview. Please clearly credit this site with a link back in your news stories.
HOW CAN I COLLABORATE WITH YOU?
Every month I offer a limited number of collaborations via editorial features, social campaigns, or affiliate partnerships. Contact me to learn more.
HOW CAN I HIRE OR WORK WITH YOU?
I work on select advisory projects each month for creative entrepreneurs and elevated lifestyle brands. You can learn more about my services and contact me here.
TELL US MORE ABOUT YOU.
I'm Aja Nicole Edmond, an ex-brand and marketing executive with an MBA from The Stanford Graduate School of Business. I garnered extensive fashion/retail/e-commerce experience before becoming a creative entrepreneur, brand advisor, design curator, and minimalist lifestyle blogger. I decided to leave the corporate world to build my own simple, beautiful, and meaningful brands. I'm also a minimalist and advocate of simple living (on your own terms).