Ready to work with a Life coach & start living on your own terms?

I help motivated individuals build profitable businesses, fulfilling careers, or influential personal brands that support their ideal lifestyle.

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You are smart. You are successful. But don't feel completely satisfied. what exactly is going on?  

Do you feel something is missing despite the wins you've had so far? Are doing ok according to "societal standards" but still feel mediocre about life?

The trifecta of personal and professional growth is freedom, fulfillment, and financial success. 

If you feel lukewarm about your life and work, it's probably because you haven't found the sweet spot between these three interconnected elements. 

Perhaps you lack a clear purpose for your life (or life’s work)? Maybe you haven't developed a sound process to realize your purpose? Or could it be self-limiting thoughts and habits that hinder your progress?

Most people spend each day harboring certain expectations for their life that they don't feel empowered to turn into reality. That's because they don't realize it's possible to live and work with intention.

If this resonates with you then you are in the right place. You can live the good life — according to how you define it. 

I'm Aja and my life design coaching program will help you make a living doing meaningful work that supports your ideal lifestyle. 


Want to Design Your Life? 

Turn the "what ifs" into reality with a life design coaching program that'll help you identify and pursue what matters.

What if you could pursue your passion, create your own schedule, travel the world, start that business, or have impact while earning a substantial income? Eliminate should have, could have, would have from your vocabulary and make it happen today.

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focus areas 

My goal is to help you find the sweet spot between freedom, fulfillment, and financial success. I specialize in working with highly motivated professionals, creatives, and entrepreneurs who want to be coached through relevant situations such as:  

  • Building a profitable business or blog 
  • Re-imagining a more fulfilling career
  • Creating an influential personal brand 
  • Finding location-independent work 
  • Balancing work with personal interests  
  • Pursuing a promising talent or idea 
  • Transitioning to a new role or team 
  • Dealing with entrepreneurial ups and down
  • Increasing business income or salary 
  • Improving personal style and self-image
  • Overcoming self-sabotaging behaviors 

Foundational Program

No matter the primary focus area, all of my clients will be guided through the process of developing a personalized life strategy that includes: 

Happiness Formula — we'll assess the elements that drive your long-term happiness including what influences your self image and esteem. 

Life Philosophy — you'll be guided through a process for determining an overarching set of principles that give you meaning and influence your decision-making.

Purpose Assessment — using your life philosophy, you'll go through an exercise that will help you determine your purpose in life. 

Wheel of Life — once you identify your purpose, you'll start aligning all of your important life themes (career, relationships, etc.) to your purpose. 

Mental Models — I'll help you curate a set of research-proven ideas and tactics you can rely on to ease decision-making and make effective change. 

Roadmap & Resources — you'll be equipped with a comprehensive action plan and set of materials to help you realize your life vision.  

The life coaching sessions are held virtually via video or phone so you can work on your goals from the comfort of home or other preferred setting. 


Bonus #1

Instant lifetime access to my premium membership program (a $2000 value) which includes all of my personal development courses, special brand offers, exclusive personal growth resources, and more. 

Bonus #2

Complimentary physical copy of the New York Times Bestseller Designing Your Life written by renowned Stanford professors. 



Ready to Design your Life and life's work?

1-Month program

4 coaching sessions and no bonuses for $599

3-Month Program

12 coaching sessions and bonus #1 for $1699

6-Month Program

24 coaching sessions and both bonuses for $3190

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Common Questions


What is coaching?

The purpose of coaching is to partner with a personal development specialist who can assist you in identifying and achieving specific goals and making significant changes in your life.

In this partnership, I help you design and implement strategies for figuring out and getting to where you want to be in an efficient, effective, and rewarding way.

I also serve as a support system and accountability partner motivating you to stay on track and empowering you along the way.

Explain what coaching isn't

I won't tell you how to run your life nor offer my advice or opinion. I help you uncover what you want to do and give you a set of tools and recommendations to make decisions that'll bring about the change you desire.

You will always make your own decisions and fully own your actions.

I am also not a therapist or psychologist and will not counsel you on issues related to mental illness, depression, and the likes.

Where a therapist is often past-oriented — working to unpack things that happened in your life and solve deep-set emotional problems — I am future-oriented. I help you employ tactics that get you from here to there.

Exactly how will I benefit?

Here are some of the ways coaching can help you:

  • Identifying and achieving goals
  • Navigating life changes and challenges
  • Equipping you with decision-making tools
  • Finding purpose and happiness
  • Improving your interpersonal relationships
  • Discovering suitable careers
  • Managing your major life themes

How does it work, what can I expect?

Coaching is designed to be an exploration into who you want to be, what you want to do, and how to get there.

There's no specific time frame necessary. Some of my clients solve their challenges in only a few sessions while others devote months to their development.

We'll kick off our partnership with a personalized questionnaire that I'll create for you so we can outline and evaluate your specific needs.

Next, we'll schedule a one-hour discovery session, which is a call designed to uncover where you are stuck, and to identify the professional or personal areas you need the most help developing.

From that session I'll develop an initial strategy, or roadmap, so our sessions going forward are focused. I'll send this to you to review and make any necessary adjustments. We can make changes to it at anytime.

We'll then schedule ongoing weekly or bi-weekly calls and follow the roadmap to continuously work on your self-identified goals in the most efficient, effective, and rewarding way.

Each session will wrap up with an actionable game plan comprised of detailed homework (and supporting resources I'll send to you as needed) for you to work on between our calls

Note our sessions will be virtual via phone, Skype, or Google Hangouts. If you are a professional or executive with a preferred conference line we can use that as well.

How is your coaching program different?

First, my approach is inquiry based which means I ask you thoughtful questions that help you think about your life in a fresh way.

Second, I've also created a collection of unique personal growth and professional development frameworks that you can't find elsewhere. I don't just regurgitate the tools that are out there but fine-tune them to resonate with the unique needs of my clients.

Moreover, I integrate design thinking into my coaching methods. Designing thinking is a proven methodology for solving problems and discovering opportunities designed by renowned Stanford University professors.

I also focus a lot on simplicity. I've found that many personal growth challenges stem from mental clutter, distractions, lack of focus, and the inability to prioritize. I help my clients eliminate complexity in their lives by removing the inconsequential.

Lastly, I draw heavily from my experience running a personal development platform with over 100,000 readers. The information I curate, content I develop, and feedback I receive daily helps me gather and retain diverse insights.

Is this program right for me?

This program is specifically designed for anyone who is motivated to go back to the drawing board and create their ideal life, specifically if:

  • You're in the midst of a quarter- or mid- life crisis
  • You've recently gone through a significant life change
  • You're feeling stuck in your current situation
  • You feel confused about how to get from A to Z on your goals
  • You want to exert greater control over your life
  • You've tried and failed to figure out what you want from life
  • You desire guidance and resources from a professional
  • You're ready to do the work to live on your own terms

Note that I have particular expertise in working with highly-motivated professionals, creatives, and entrepreneurs who have a strong desire to have impact and influence the world with their talents and ideas.

My coaching program is probably best for individuals who have already seen success in life through hard-work, discipline, and determination. However they sense something is missing — they don't feel completely fulfilled — and are looking to allocate some of their effort and energy to figuring out and pursuing whatever that is.

If this sounds like you then I'm confident we'll enjoy working together!

Can I create a custom package?

You sure can. Everyone's capacity is different. If you want a customized package based on your unique schedule we can discuss and tailor a program to your needs.

Do you accept payment plans?

I do. The 3-month package can be divided into two payments. The 6-month package can be divided into 3 payments. More information about these payment plans can be provided once you schedule your free discovery session.

I have more questions!

I'm here to answer them! Contact me at


Select press, partners, and praise

Over the course of the past couple of months in Aja’s life coaching program she took me from stagnant to stimulated! Before I was second-guessing myself, procrastinating, and back-pedaling on some of the important goals I set for myself. Aja helped me stop sabotaging myself, clarify my life vision, and put an action plan in place. Since working with her I’ve re-imagined my entire life including launching the business I’ve been putting off for years!
— Elizabeth, Chicago

your Life Coach


I'm Aja, the founder of this personal growth and professional development platform. I'm a life coach, business consultant, and personal brand strategist.

I started my career in finance before moving on to fashion and lifestyle marketing. Though successful, I wasn't fulfilled and couldn't imagine living a life filled with 12+ hour days half-heartedly doing work I didn't care about. 

After attending business school at Stanford University I picked up a powerful motto from a course I took: live a life of consequence. I felt empowered to be intentional in crafting my life, my work, and my impact. 

Fast forward and, after being coached myself, this platform became a manifestation of my vision. I decided that my purpose is to help you find yours.

I'm looking forward to partnering with you in designing and building your ideal life. 

aja edmond life coach