Looking for A ROBUST SET OF resources that will help your life & business thrive?   

Redesign your work and life by developing a growth mindset with these personal growth, professional development and business strategy resources. 

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While surviving is just existing, thriving is continuous growth and progress — and the difference comes down to your way of thinking.

If you want to live a more fulfilling life and run a more successful business, the most important change you can make is to develop a growth mindset. 

Individuals with growth mindsets see and pursue potential. They believe they can improve themselves and their work with smart strategies, good habits, and well-placed investments in their future.

Do you want to thrive by building a growth mindset? Then unlock this exclusive collection that contains dozens of tools and resources that will help you develop each area of your life including your business. 


Ready to commit to personal & business growth 

Get ready to fulfill your personal and professional potential with a collection of tools over $2000 in value.

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Instant access to all of my personal growth and professional development online courses (a $300 value): 

  • Streamline Your Style — curate the perfect closet with a capsule wardrobe
  • Simplify Your Brand — brand yourself or business with a simple framework
  • Sleep Basics — get more and better sleep with these proven sleep techniques
  • Minimalism Challenge — use simple strategies to elevate your life and work
  • Self-Care Challenge — take the complexity out of managing your wellness


You'll have access to dozens of exclusive guides, workbooks, worksheets, and planners, to help you improve each area of your life ($350 value): 

  • Personal Development 
  • Simple Living 
  • Personal Style
  • Personal Branding 
  • Self-Care 
  • Business and Entrepreneurship 
  • Travel and Lifestyle


Receive a 20% discount on my life and business coaching packages (up to $800 in value). 

You will also receive a free 30-minute life or business coaching session ($95 value) to schedule at any time convenient for you. 


    Get $200 in special brand offers and discounts redeemable in the U.S. and abroad including discounts on: 

    • Apps & Services 
    • Travel & Leisure  
    • Lifestyle Goods 


    You'll get access to a beautiful set of curated and original imagery (over 30 photos and counting) you can freely use for personal and business projects —without crediting ($300 value). 



    Your content is available in multiple formats (.png, .pdf, audio, and more) and easily accessible on all devices. 


    You'll receive automatic email alerts when new materials are added.


    You'll also have a suggestion box to submit questions you want answered or custom resources you want created. 

    This is one of few personal development sites I’ve come across that not only tell you what to do but show you exactly how to do it. I also love your holistic approach by addressing different lifestyle areas. I feel like this is becoming my one-stop shop for personal and professional improvement.
    — Kevin, Freelancer & Solopreneur (SF)
    Are you sure there’s only one person behind all of this? I can’t understand how you’ve managed to singlehandedly create such an incredible set of resources. It’s like a bottomless pit — but in a good way!
    — Maria, Marketing Executive (NYC)
    I’ve been carving out an hour a day to work through your resources and I’m already seeing the results. Thank you for this. P.S. Glad I locked in before you raised your prices because I’m pretty sure you won’t be offering this membership at such a low rate for long (haha).
    — Hans, Grad School Student (Berlin)
    Kudos to you for creating such a beautiful site. Seems like you have such a positive spirit and I’ve enjoyed following your work. Just wanted to say that your resource library went above and beyond what I was expecting. A fabulous collection of tools.
    — Dr. Angela W., Surgeon/Physician (UK)

    Is it Time to make progress & Pursue Your Full Potential?

    Get unlimited lifetime access to over $2000 in personal growth, professional development, and business strategy courses, resources, offers, and more for only $199.

    Get started with the free resource set first so you can preview what's in store and see if the paid membership is right for you.

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    Select press, partners and clients 


    Membership FAQs


    Who is a membership designed for?

    The membership program is perfect for anyone who doesn't just like reading about personal growth, professional development or busines strategy but likes to apply the insights they learn.

    It is designed for active learners who desire real results and are willing to commit just a bit of effort to get what they want out of their business and life.

    I have incorporated proven principles from a variety of different disciplines into these resources — such as minimalism, philosophy, and psychology.

    Personal growth and business growth go hand-in-hand and both require the right mindset. If you are ready to develop a growth mindset then these tools are right for you.

    Who created these resources?

    I'm Aja, a life coach, business consultant, and entrepreneur with several platforms that help over 100,000 professionals, creatives, and entrepreneurs improve their life and life's work.

    I studied personal coaching, high-performance leadership, professional development, entrepreneurship, innovation and design at the Stanford Graduate School of Business.

    My multi-disciplinary training and background inspired me to build this experience — an exclusive collection of tools with research-proven methods that are guaranteed to help you and your business thrive.

    What forms of payment do you take?

    You can purchase a lifetime membership via any major credit card. Your payment will be processed safely and securely via Paypal or Stripe.

    What if I'm not satisfied?

    Given that members have instant access to my entire suite of resources with the ability to download without restriction, refunds are only available on a case-by-case basis.

    In general, if you can show me that you've spent time working through the materials and still haven't seen any meaningful results, then I'll absolutely refund you.

    I have more questions!

    I'm here to answer them! Contact me at aja@ajaedmond.com or get started with the free resources to preview the membership program first.