What is your Life Vision? Let's Create It Now.

Explore my suite of offerings designed to get you from A to Z on your professional or personal goals.

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In the midst of designing your life, developing yourself, launching and growing your business — or whatever your focus — you may reach a point where you need guidance and support. 

But don’t second guess yourself or lose courage. You’re in the right place if you are motivated to get from A to Z but need either fresh insights, a plan of action, an accountability partner, or hard deadline to stay focused.  

My suite of programs and products are designed to support you in your personal growth and professional development goals. 

Over the course of the past couple of months in Aja’s life coaching program she took me from stagnant to stimulated! Before I was second-guessing myself, procrastinating, and back-pedaling on some of the important goals I set for myself. Aja helped me stop sabotaging myself, clarify my life vision, and put an action plan in place. Since working with her I’ve re-imagined my entire life including launching the business I’ve been putting off for years!
— Elizabeth, Chicago
It’s been a pleasure getting coached by Aja. She is incredibly organized, friendly and responsive. Given my demanding career, she’s been working with me on prioritizing and finding balance. I highly recommend!
— Ross, New York
My team and I worked with Aja to get coached on how to re-brand our business. She is a highly talented professional who knows her stuff. What I appreciate most is her practical and down to earth approach. She does not have a “know it all” personality and really listens to her clients. She suggests action plans in a factual but also inspiring way. It was a pleasure working with her and we anticipate using her for more business coaching in the future.
— Sia, Los Angeles
It was great working with Aja and I’m sure it won’t be the last. After our coaching sessions I’ve become more confident in pursuing my creative passion. Would definitely recommend.
— Todd, London
Aja is attentive and also flexible — she always makes herself available when I have something come up and need to schedule an impromptu session. Getting coached by her has gotten me so much further than I would’ve been without this level of support.
— Lynne, New York
Aja is smart and a true business expert without a doubt. She helped me take my muddled thoughts on how I imagined my new start-up idea to be and turned it into a professional business plan. I can now honestly say I feel more confident in pursuing my start-up idea and look forward to continuing to work with her to launch it.
— Nancy, New York
Aja is great. She really aims to understand your challenges and works diligently with you to craft a tactical plan of action. I definitely recommend her.
— Tornoto
Aja is one of few personal development coaches I know who takes a more active role in your progress. She doesn’t just regurgitate the things you say back to you but uncovers useful insights and ideas and offers tools and resources that work! I also love her holistic approach by addressing different lifestyle areas. I feel like Aja (and her website) is becoming my one-stop shop for personal and professional improvement.
— Kevin, San Francisco
We are in a significantly better place because of Aja’s business coaching services!
— Maura, Adventures by Disney
Aja is a hybrid between a life coach and friend. She has such a pleasant personality and seems to have a knack for simplifying and clarifying. After graduate school I needed help figuring out the sweet spot between my skills and interests. Her life design program helped me envision what I wanted to do and how I was going to do it.
I highly recommend Aja for the actionable insights she offers in her business coaching program.
— Cornelius, Pernod Ricard
ja is simply incredible. She truly cares about your success, and it has been excellent to work with her. She is not only extremely knowledgeable and attentive, but she is also deeply invested in understanding your needs and effectively translating them into succinct recommendations. She is also always available when you need her. It has been a real pleasure being coached by Aja.
— Jonathan, San Francisco
Aja helped me get my creative agency back on track by developing a simple yet effective path we can follow for future scalable growth. I absolutely recommend her business coaching services!
— Jo, Los Angeles
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Life Coaching & Design Program

Want to live life on your own terms but don't know how to make it happen? I'll help you pursue purpose and create a life of freedom, fulfillment, and financial success.

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Personal Development course


Seeking simple strategies to elevate your life and work? Improve yourself with the Minimalism Challenge, a one-year course that teaches simple living via 52 weekly challenges.

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Personal growth Collection

Need a robust set of premium tools to build a growth mindset? Get a lifetime membership to my exclusive collection of personal growth resources (over $2000 in value).

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Business & Brand 


Are you a coach, entrepreneur, or influencer who needs help starting or growing your business or brand? Work with me to launch or develop your idea in 30 days.


Why work with me?

Why partnering with me is the right choice.

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I'm Aja, a life coach, personal brand strategist and business consultant with a focus on professionals, creatives, and entrepreneurs who want to have impact and influence the world with their talent and ideas.

My platform specializes in designing your life and helping you live on your own terms. My goal is for you to have freedom, fulfillment and financial success by pursuing purpose and doing work you love.

I'm motivated to close the gap between where you are now and where you want to be no matter if that's building a personal brand and credibility as a thought leader, starting or growing your business, or balancing your career with self-care and personal happiness.

I received my MBA from the Stanford Graduate School of Business where I was immersed in an interdisciplinary curriculum focused on personal coaching, high-performance leadership, professional development, executive management, entrepreneurship and innovation, marketing, strategy, and design.

In my past life, I was a brand marketing executive and have worked for or partnered with Fortune 500 iconic brands and well-known startups and designers such as Ralph Lauren, eBay, Procter & Gamble, Burberry, Kate Spade, Gilt, Disney, Skagen, and Burt's Bees. 

I left the traditional 9-to-5 scheme to launch this platform and in less than six months it became profitable with a community of over 100,000 like-minded individuals. I now coach, consult, and advise dozens of startups, small businesses, professionals, and executives. My business and blog also allow me the freedom to live a life on my own terms.

In short, I have direct experience with the exact challenges you face and know how to yield results. Questions or concerns? Set up a consultation so we can determine the best way to work together.  


Brands I've worked for, advised, and partnered with