Where do you want to be? Let's get you there.

Explore my suite of offerings designed to get you from A to Z on your professional or personal goals.

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In the midst of designing your life, developing yourself, launching and growing your business — or whatever your focus — you may reach a point where you need guidance and support. 

But don’t second guess yourself or lose courage. You’re in the right place if you are motivated to get from A to Z but need either fresh insights, a plan of action, an accountability partner, or hard deadline to stay focused.  

My suite of programs and products are designed to support you in your personal growth and professional development goals. 

We used Aja’s program in brand development. Aja is a highly talented professional who knows her stuff. What we appreciated most is her practical and down to earth approach. She does not have a “know it all” personality and really listens to her clients. She presents her action plans in a factual but also inspiring way. It was a pleasure working with her and we anticipate more projects.
Aja’s program was exactly what we were looking for - an expert with great depth in all matters of marketing and branding who could outline what we needed to do to take our business to the next left. She asked the right questions and made sure we spent our time honing in on the relevant areas of the business. We felt like we had a great team member, not just a consultant or coach.
Aja was simply incredible. She truly cared about our success, and her guidance was much needed. She is not only knowledgeable and attentive, but was also deeply invested in understanding our needs. Her insights effectively translated into a succinct business plan.
Aja is smart and a true expert without a doubt. In her program, she took my muddled notes on how I imagined my new start-up and helped me turn it into a professional business plan. I can honestly say after her guidance I feel more confident in pursuing my start-up and look forward to working with her on a longer term basis.
Aja is a hybrid between a life coach and friend. She has such a pleasant personality and seems to have a knack for simplifying and clarifying. After graduate school I needed help figuring out the sweet spot between my skills and interests. Her life design program helped me envision what I wanted to do and how I was going to do it.
the minimalism challenge

Personal development course


Develop yourself with The Minimalism Challenge, a one-year program that teaches principles of simplicity via 52 weekly challenges. This is right for you if you're seeking simple strategies and practical ideas to improve your life.

one-on-one life coaching

Life Coaching & Planning

Eager for a significant change in your life but don't know what it should be or how to make it happen? Then the life coaching program is right for you. You'll get a personalized development plan and dedicated accountability partner.

premium personal growth resources

Personal growth resources

If you desire a robust set of premium self-guided resources to help you survive and thrive in an integrative way, then a lifetime membership to my complete collection of personal growth resources (value of over $2000) is right for you. 

start a business or blog

Business & Brand Consulting

Are you ready to start a business, launch a blog, or build your personal brand? I'll work directly with you to turn your idea into reality within 30 days with a business or brand strategy, marketing plan, visual identity, and more.


Why work with me?

Why partnering with me is the right choice.

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I'm Aja, a life coach, personal brand strategist and business consultant with a focus on thinkers, creators, and entrepreneurs who want to have impact and influence the world with their talent and ideas.

My platform specializes in designing your life and closing the gap between where you are right now and where you want to be.

I'm motivated to help you determine and pursue purpose, create and execute a life plan, build a personal brand and credibility as a thought leader, start or grow your business, and balance career with self-care and personal happiness.

I received my MBA from the Stanford Graduate School of Business where I was immersed in an interdisciplinary curriculum focused on personal coaching, high-performance leadership, professional development, executive management, entrepreneurship and innovation, marketing, strategy, and design.

In my past life, I was a brand marketing executive and have worked for or partnered with Fortune 500 iconic brands and well-known startups and designers such as Ralph Lauren, eBay, Procter & Gamble, Burberry, Kate Spade, Gilt, Disney, Skagen, and Burt's Bees. 

I left the traditional 9-to-5 scheme to launch this platform and in less than six months it became profitable with a community of over 100,000 like-minded individuals. I now coach, consult, and advise dozens of startups, small businesses, professionals, and executives. My business and blog also allow me the freedom to live a life on my own terms.

In short, I have direct experience with the exact challenges you face and know how to yield results. Questions or concerns? Set up a consultation so we can determine the best way to work together.  


Brands I've worked for, advised, and partnered with