Content & Social Plan

Content & Social Plan


I will create a 6-month editorial calendar (that's effortless for you and your team to duplicate in subsequent months). Additionally I will provide strategy for designing, curating, and promoting content on up to three marketing channels of your choosing (e.g. blog, Pinterest, etc.). Channel setup is included at no extra charge (if needed).

You must already have a clearly defined brand strategy and visual identity for this specific project. 


A set of strategic worksheets and documents that outline your content plan, specifically: 

The Strategy: 

  • Content Creation — Determine the type of content you will  consistently create or curate.
  • Social Channels — Select the best outlets to use in distributing your content (focusing on three max). 
  • Content Calendar — Create a 3-month calendar to map out what you will post and when you will post it. 

The Promotion

  • Hashtags — identity the most relevant hashtags based on your business, your market, and your consumer. 
  • Optimize — provide recommendations on how to get more visibility on your selected channels. 
  • Outreach  — identify individuals in your category with a strong presence who would be a good fit for collaborations. 
  • Campaigns — generate creative ideas for increasing engagement and following (e.g. giveaways, etc.) 

I will also review your analytical process and provide recommendations on how to track your growth, engagement, and traffic and use test and learn tactics to improve. 

Note that community management and digital or social ads are outside the scope of this project. 




Prior to the start of the project I will send a questionnaire with important client intake information. Upon completing the intake form we'll kick-off the project with a 45-60 minute call via phone, Skype or Hangouts. 

Once we agree on the scope, deliverables, and timeline I will send a contract and start work upon receiving a signed copy. 


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