My story

I'm Aja, a personal, creative and business coach on a mission to help you thrive.

 
562A0521_bw.jpg
 
 

My mission

I created this platform for fellow thinkers, creators and entrepreneurs seeking freedom, fulfillment and fortune. I support clients in three ways:

Personal Growth — I help you identify your purpose, put a process in place so you can pursue that purpose, and eliminate self-limiting beliefs, habits and behavior so you are always making progress.

Creative Growth — I support your desire to influence the world with your talent and ideas by nurturing your creative energy and potential, finding more meaning in your work, overcoming blocks and expressing your value.

Business Growth — I assist you in building a a thriving business by helping you get your idea off the ground, uncovering new ways to reach your growth and revenue goals, and helping you balance your personal life and interests in the process.

my background

I can relate to your challenges. Not too long ago I lived a quite successful but unfulfilling life. I had a stellar academic and professional background yet still felt mediocre. Something was missing. I launched my career in finance then became a business strategist and marketing executive in the lifestyle, luxury, and fashion space. Those jobs were satisfying in a sense but weren't in sync with the vision I had for my life. 

To help sort out my personal, creative and professional vision, I attended the Stanford Graduate School of Business. There I immersed myself in a customized curriculum that served as the foundation of what I'm doing now. I took multidisciplinary courses like Interpersonal Dynamics, Design Thinking, Creative Writing, Power and Influence, Self and Leadership Coaching, Formation of New Ventures, Strategic Communication, Moral and Spiritual Inquiry through Literature, and Lives of Consequence (my favorite). 

These diverse fields of study pulled from psychology, sociology, philosophy, strategy, and more. They ultimately inspired me to determine a purpose (what I'm doing now) that would allow me the freedom and flexibility to do more meaningful work. Fast forward and I have the best purpose ever: helping you define and pursue yours. 

You can view my formal bio for more information about my background.

 
 
 

How to explore

Learn more about the wealth of personal, creative and business resources I’ve designed in order to help you thrive.

 
aja edmond business coach for creative entrepreneurs.jpg
 
 
 

Get 1:1 Coaching

A transformative program that uses 1:1 support, guidance and accountability to catapult you to new levels in your personal, creative or business pursuits.

Take the Course

An online training that teaches my Abundant Business Blueprint™ framework for achieving freedom, fulfillment and financial success.

Access my Resources

A robust library that houses a collection of tools that will help you develop a growth mindset and improve your life and work as a result.

Read the Books

A series of lightweight guides that teach you how to design your life, pursue creative potential and build a thriving business.

 
 
 
 
Over the course of the past couple of months in Aja’s coaching program she took me from stagnant to stimulated! Before I was second-guessing myself, procrastinating, and back-pedaling on some of the important goals I set for myself. Aja helped me stop sabotaging myself, clarify my life vision, and put an action plan in place. Since working with her I’ve re-imagined my entire life including launching the business I’ve been putting off for years!
— Elizabeth, Life Coach, Chicago
We are in a significantly better place because of Aja’s business coaching services!
— Adventures by Disney Team, Los Angeles
My team and I worked with Aja to get coached on how to re-brand our business. She is a highly talented professional who knows her stuff. What I appreciate most is her practical and down to earth approach. She does not have a “know it all” personality and really listens to her clients. She suggests action plans in a factual but also inspiring way. It was a pleasure working with her and we anticipate using her for more business coaching in the future.
— Sia, Fashion Entrepreneur, Los Angeles
We highly recommend Aja for the actionable insights she offers in her business coaching program.
— Pernod Ricard Team, Paris
Aja is smart and a true business expert without a doubt. She helped me take my muddled thoughts on how I imagined my new start-up idea to be and turned it into a professional business plan. I can now honestly say I feel more confident in pursuing my start-up idea and look forward to continuing to work with her to launch it.
— Nancy, Wellness Entrepreneur, New York
Aja is attentive and also flexible — she always makes herself available when I have something come up and need to schedule an impromptu session. Getting coached by her has gotten me so much further than I would’ve been without this level of support.
— Lynne, Media Executive, New Orleans
Aja helped me get my creative agency back on track by developing a simple yet effective path we can follow for future scalable growth. I absolutely recommend her business coaching services!
— Jo, Founder of Advertising Agency, Los Angeles
 
 

Press & Partners

My work has been featured in a number of publications and media outlets such as Fast Company, Huffington Post, Apartment Therapy, Squarespace, GQ, Pop Sugar, Thrive Global and more.

Though I'm mostly devoted to creative entrepreneurs I still advise and collaborate with a limited number of lifestyle brands. Throughout my career I've worked with a wide range of established and iconic brands such as Disney, Burberry, Ralph Lauren, Skagen, Kate Spade, Procter & Gamble, Gilt, eBay, Pernod Ricard and more.

Work with me    View brand kit

 
 
 

What are your values?

  • Simplicity — Get more out of life by simplifying decision-making with a laser focus on what matters most and elimination of the inconsequential.

  • Beauty — Pursue good design in everywhere I go, everything I do and everything I own. Good Design that is heart-centered is one of the most powerful ways to influence. Also seek the beautiful in all things.

  • Creativity — Have an open-minded and progressive spirit. Just like nature is always experimenting and evolving so should I. Be open to fun and laughter and new ways of thinking and being.

  • Strategy — Be thoughtful and rationale about how I navigate life. Seek wisdom from principles and philosophies (such as Stoicism) that help me minimize hardship while maximizing life's pleasures (within moderation). Do what you want to do so long as you do no harm.


I also draw inspiration and direction from the following philosophies:

  • Epicureanism — pursuit of simple pleasures
  • Minimalism — use of simple strategies to streamline life and be intentional
  • Stoicism — rational thoughts and control of destructive emotions
  • Aestheticism — the study and appreciation of beauty and design
  • Progressivism — imagination and development of ideas that improve society
  • Relativism — truth is contextual and subjective not absolute


What is your purpose?

My purpose is to use the aforementioned values and philosophies to help like-minded individuals thrive by designing their life and living on their own terms. There are many ways I can pursue my purpose. As of right now I'm focused on inspiring, empowering and supporting thinkers, creators and entrepreneurs who have ideas, skills, and talents to contribute to the world.


What do you mean by freedom, fulfillment and fortune?

This is the essence of my Abundant Business Blueprint™ formula (which you can learn more about in my masterclass).

A "balanced" life contains all three. It gives you the ability to design your life and live on your own terms. It gives you a sense of purpose and a feeling that you and your work matters (i.e. that you are living a life of consequence). But it also helps you build wealth because a person who struggles financially for too long will not feel free or fulfilled.

Of course there will always be ups and downs and moments when things are out of balance. My goal is to provide support when that inevitably happens.


Which program is right for me?

The easiest way to decide which program is right for you is to set up a complimentary strategy call. We will discuss your business goals and challenges and determine whether I can help. If I can, we'll figure out which program is best suited for your situation.


How can I collaborate with you?

Please contact me to discuss ways in which we can potentially partner or collaborate.