About Aja

A business, entrepreneurship, and financial coach empowering you to make a six-figure living doing work you love.

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Welcome! I'm Aja and I created this platform for fellow independent spirits building ventures with six-figure potential including entrepreneurs, solopreneurs, small business owners, creatives, and fellow coaches. 

You went into business for yourself because you wanted to do work that gave you freedom and fulfillment as well as financial success. 

But perhaps somewhere along the way things got off track and you are now: 

  • struggling to get your business idea off the ground 
  • finding it hard to reach your business revenue goals 
  • feeling overwhelmed balancing personal life with work

I'm here to help you identify and overcome whatever is stopping you from moving your business forward to six-figures and beyond while balancing your personal life in the process. 

It could be that you don't have a clear life or business purpose. Or maybe your strategy and process needs to be revisited. Or perhaps there are self-limiting thoughts, habits, and behaviors preventing you from making progress. 

Whatever it is, consider me your partner in success. Together we will develop and implement an action plan to help you reach your life, business and financial goals.   

About Me

I can relate to your challenges. Not too long ago I lived a quite successful but unfulfilling life. I had a stellar academic and professional background yet still felt mediocre. Something was missing.

I launched my career in finance then became a business strategist and marketing executive in the lifestyle, luxury, and fashion space. Those jobs were satisfying in a sense but didn't really didn’t sync up with the vision I had for my life. 

To help sort out my personal and professional vision, I attended the Stanford Graduate School of Business. There I immersed myself in a customized curriculum that served as the foundation of what I'm doing now.

I took multidisciplinary courses with quirky names like Interpersonal Dynamics, Design Thinking, Creative Writing, Power and Influence, Self and Leadership Coaching, Formation of New Ventures, Strategic Communication, Moral and Spiritual Inquiry through Literature, and Lives of Consequence (my favorite). 

These diverse fields of study pulled from psychology, sociology, philosophy, strategy, and more. They ultimately inspired me to determine a purpose (what I'm doing now) that would allow me the freedom and flexibility to do more meaningful work.

Fast forward and I have the best purpose ever: helping you pursue yours. 


HOW TO explore

Discover a wealth of personal growth, professional development, and business strategy resources that will get you where you want to be.

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My personal motto is: live a life of consequence. This inspires me to do meaningful work that has influence and impact while also empowering me to earn enough money that I can design my ideal personal life.

In order to live a life of consequence you must live and work with intention, eliminate distractions, and focus on what matters most.  

Personal growth and business growth go hand-in-hand. I've been earning six figures since I was in my early 20s (as an employee) but struggled to build my businesses to this point until I worked on my mindset. 

The resources on this platform are intended to equip you with the right mindset — a growth mindset — so you can thrive personally and professionally. By elevating the way you think about wealth, business and your own creativity, you'll expedite the journey to success. 

Contextual editorials 

Read useful insights on personal growth, professional development, business strategy, and much more.  

Personalized coaching

Explore my one-on-one coaching program that is customized to get you from A»Z on your business and personal goals.

Complimentary Resources

Take inspired action by accessing my free suite of personal growth, professional development and business strategy tools.



My work has been featured in a number of publications and media outlets such as Fast Company, Huffington Post, Apartment Therapy, Squarespace, GQ, Pop Sugar, Thrive Global and more.



I advise and collaborate with a limited number of brands. From consulting Disney on their influencer strategy to collaborating with Skagen on promoting their spring 2017 collection, I combine my decades experience working with iconic brands with my minimalist sensibility to craft strategic and creative programs that have real impact. 


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