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My Story

A content creator, brand strategist, and creative entrepreneur with a simple sensibility.

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This is a destination for fellow thinkers, creators, and entrepreneurs where you'll find insights and resources on "life design" — the process of creating a life you love by doing your best work and becoming your best self. 

Designers. Developers. Diplomats. Doctors ... whoever you are and whatever you do, your knowledge and drive is the lifeblood of our global society. 

I want to help you identify and alleviate self-limiting thoughts, behaviors, and activities that prevent you from influencing the world with your ideas. 

By combining principles of beauty, simplicity, and creativity, I develop content that empowers you to improve your life, style, brand, and more. 

My goal is to help you evaluate, elevate, and express yourself (and your work) through my complimentary and premium resources

No matter if you are struggling with what to wear, how to create a daily routine, ways to simplify your life, or tactics to brand your business — my actionable resources will yield powerful personal and professional results. 

You can learn more about me, my background, and my journey, here and here


HOW TO explore

Discover a variety of personal growth and professional development resources.   

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Contextual editorials 

Visual long-form stories on personal and professional development including minimalist style, simple living, brand strategy, and more. 

PREMIUM Resources

Become a member and gain access to my repository of premium personal development and life design tools.  


Comprehensive step-by-step guides for deeper exploration into the topics discussed in my editorials.  

custom Programs

One-on-one coaching and custom strategies that get you from A»Z on your professional or personal goals.

Curated Collections

An edited list of my favorite everyday essentials organized by category. 



My work has been featured in a number of publications and media outlets such as Fast Company, Huffington Post, Apartment Therapy, Squarespace, GQ, Pop Sugar, Minimalissimo, Thrive Global, Design Taxi, Minimalism Life, and more.



I advise and collaborate with a limited number of brands. From consulting Disney on their influencer strategy to collaborating with Skagen on promoting their spring 2017 collection, I combine my decades experience working with iconic brands with my minimalist sensibility to craft strategic and creative programs that have real impact. 


Press & Praise


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A small disclaimer

While 95% of my content is unpaid and unsponsored, this site is not just a blog but also a business. Running it requires a significant investment in time, energy, and money. Therefore, not all of my content is free.

I maintain a private members-only repository available via a subscription plan, sale digital courses, and also occasionally collaborate with brands and products that I believe are worth considering. I may also receive a small affiliate compensation for my referrals (at no cost to you). 

Unless otherwise stated, you are free to share my content (with a link back to this site). For more information please review my legal speak regarding this disclaimer as well as my site terms and privacy policy.