My story

I'm Aja, a personal growth and business coach for creative entrepreneurs, empowering you to have freedom, fulfillment and financial success.


My mission

I created this platform for fellow creative entrepreneurs and independent spirits who want freedom, fulfillment and financial success. I accomplish this in two ways: 

Life Design — Your personal growth and mindset are key to your success as a creative entrepreneur. I'll help you identify your purpose, put a process in place so you can pursue that purpose, and eliminate self-limiting beliefs, habits and behavior so you are always making progress.

Business Blueprint — Building a six-or-seven figure requires both intuitive and strategic skills. I'll help you get your idea off the ground, uncover new ways to reach your growth and revenue goals, and help you balance your personal life in the process.

my background

I can relate to your challenges. Not too long ago I lived a quite successful but unfulfilling life. I had a stellar academic and professional background yet still felt mediocre. Something was missing. I launched my career in finance then became a business strategist and marketing executive in the lifestyle, luxury, and fashion space. Those jobs were satisfying in a sense but didn't really didn’t sync up with the vision I had for my life. 

To help sort out my personal and professional vision, I attended the Stanford Graduate School of Business. There I immersed myself in a customized curriculum that served as the foundation of what I'm doing now. I took multidisciplinary courses like Interpersonal Dynamics, Design Thinking, Creative Writing, Power and Influence, Self and Leadership Coaching, Formation of New Ventures, Strategic Communication, Moral and Spiritual Inquiry through Literature, and Lives of Consequence (my favorite). 

These diverse fields of study pulled from psychology, sociology, philosophy, strategy, and more. They ultimately inspired me to determine a purpose (what I'm doing now) that would allow me the freedom and flexibility to do more meaningful work. Fast forward and I have the best purpose ever: helping you define and pursue yours. 

View my formal bio for more information about my background. You can also find me over at Minimalism & Co.


How to explore

Learn more about my mission which is to develop a wealth of business strategy and personal growth resources that'll get you where you want to be.

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My personal motto is: live a life of consequence. This inspires me to do meaningful work that has influence and impact while also empowering me to earn an income that support my ideal lifestyle. This is what I want for you as an aspiring or fellow entrepreneur. I want your life, your ideas and your work to mean something — to you and those you serve. But in order to live a life of consequence you must live and work with intention, eliminate distractions, and focus on what matters most. You also must learn to trust your head as well as your heart. 

Personal growth and business growth go hand-in-hand. I struggled to build my own businesses successfully until I worked on my mindset. I'm an INTJ (so very strategic and analytical) but when I make decisions I must make them intuitively. I use my heart to set the vision and my head to carry it out. The resources on this platform are intended to equip you with the right mindset— a growth mindset — so you can thrive personally and professionally. They also will elevate the way you think about wealth, business and your own creativity — and help you find balance between the head and the heart — so you'll expedite the journey to success. 

Personal Coaching

Explore my coaching and consulting program that is customized to get you from A»Z on your business, financial and personal goals.

Business tools

Browse an edited selection of the apps and services I heavily invest in to streamline my day.

resource Library

Take inspired action by becoming a member of my community and accessing my suite of business and personal growth resources.

Contextual Articles 

Read useful insights on personal growth, professional development, business strategy, life design and much more.  

Over the course of the past couple of months in Aja’s coaching program she took me from stagnant to stimulated! Before I was second-guessing myself, procrastinating, and back-pedaling on some of the important goals I set for myself. Aja helped me stop sabotaging myself, clarify my life vision, and put an action plan in place. Since working with her I’ve re-imagined my entire life including launching the business I’ve been putting off for years!
— Elizabeth, Life Coach, Chicago
We are in a significantly better place because of Aja’s business coaching services!
— Adventures by Disney Team, Los Angeles
My team and I worked with Aja to get coached on how to re-brand our business. She is a highly talented professional who knows her stuff. What I appreciate most is her practical and down to earth approach. She does not have a “know it all” personality and really listens to her clients. She suggests action plans in a factual but also inspiring way. It was a pleasure working with her and we anticipate using her for more business coaching in the future.
— Sia, Fashion Entrepreneur, Los Angeles
We highly recommend Aja for the actionable insights she offers in her business coaching program.
— Pernod Ricard Team, Paris
Aja is smart and a true business expert without a doubt. She helped me take my muddled thoughts on how I imagined my new start-up idea to be and turned it into a professional business plan. I can now honestly say I feel more confident in pursuing my start-up idea and look forward to continuing to work with her to launch it.
— Nancy, Wellness Entrepreneur, New York
Aja is attentive and also flexible — she always makes herself available when I have something come up and need to schedule an impromptu session. Getting coached by her has gotten me so much further than I would’ve been without this level of support.
— Lynne, Media Executive, New Orleans
Aja helped me get my creative agency back on track by developing a simple yet effective path we can follow for future scalable growth. I absolutely recommend her business coaching services!
— Jo, Founder of Advertising Agency, Los Angeles

Press & Partners

My work has been featured in a number of publications and media outlets such as Fast Company, Huffington Post, Apartment Therapy, Squarespace, GQ, Pop Sugar, Thrive Global and more.

Though I'm mostly devoted to creative entrepreneurs I still advise and collaborate with a limited number of lifestyle brands. Throughout my career I've worked with a wide range of established and iconic brands such as Disney, Burberry, Ralph Lauren, Skagen, Kate Spade, Procter & Gamble, Gilt, eBay, Pernod Ricard and more.

Work with me    View brand kit


What is your life and business philosophy?

Yes, let's get deep :) I live and work by the following core set of values:

  • Simplicity — Get more out of life by simplifying decision-making with a laser focus on what matters most and elimination of the inconsequential.

  • Beauty — Pursue good design in everywhere I go, everything I do and everything I own. Good Design that is heart-centered is one of the most powerful ways to influence. Also seek the beautiful in all things.

  • Creativity — Have an open-minded and progressive spirit. Just like nature is always experimenting and evolving so should I. Be open to fun and laughter and new ways of thinking and being.

  • Strategy — Be thoughtful and rationale about how I navigate life. Seek wisdom from principles and philosophies (such as Stoicism) that help me minimize hardship while maximizing life's pleasures (within moderation). Do what you want to do so long as you do no harm.

I also draw inspiration and direction from the following philosophies:

  • Epicureanism — pursuit of simple pleasures
  • Minimalism — use of simple strategies to streamline life and be intentional
  • Stoicism — rational thoughts and control of destructive emotions
  • Aestheticism — the study and appreciation of beauty and design
  • Progressivism — imagination and development of ideas that improve society
  • Relativism — truth is contextual and subjective not absolute

What is your purpose?

My purpose is to use the aforementioned values and philosophies to help like-minded individuals design their life/live on their own terms. There are many ways I can pursue my purpose. As of right now I'm focused on inspiring, empowering and supporting creative entrepreneurs who have ideas, skills, and talents that the world desperately needs.

Why the focus on "six-or-seven" figures"?

Many of the creative entrepreneurs and lifestyle brand owners I support have a wide range of financial goals. Some are already running multi-million dollars businesses, while others just want to hit their first $5,000 month.

The point is that I want you to have a mental milestone. Having a figure in your head makes it real. It gives you something more tangible to fixate on and work towards.

I've also recently scaled down my consulting practice for more established brands to devote time to supporting independent and small businesses. Many of these individuals have yet to reach the six-or-seven-figure mark in their business, so I want to tailor my message to them.

What do you mean by freedom, fulfillment and financial success?

This is the essence of my Abundant Business Blueprint™ formula (which you can learn more about in my masterclass).

A "balanced business" gives you all three. It gives you the ability to design your life and live on your own terms. It gives you a sense of purpose and a feeling that you and your work matters (i.e. that you are living a life of consequence). But it always helps you build wealth because a person who struggles financially for too long will not feel free or fulfilled.

Of course there will always be ups and downs and moments when things are out of balance. My goal is to provide support when that inevitably happens.

Which program is right for me?

The easiest way to decide which program is right for you is to set up a complimentary strategy call. We will discuss your business goals and challenges and determine whether I can help. If I can, we'll figure out which program is best suited for your situation.

How can I collaborate with you?

Please contact me to discuss ways in which we can potentially partner or collaborate. If you are an entrepreneur I'd love to consider featuring you and your brand on my site. If you are a brand or service provider who is relevant to my audience, we can discuss a possible paid sponsorship opportuniy.

Who takes your photos?

Photos of me on this website were either taken by myself or Berlin-based photographer Andrew Grauman. I've also used some images by the Stil Classics brand made available for free use via Unsplash.

Who designed your website?

I did! I design the website for all of my businesses using Squarespace. There's even a bunch of customization (leveraging my dusty computer programming skills)!

Who designed your brand identity?

The lovely Breanna Rose at Rowan Made. I adore her work so definitely check her out if you are in need of branding.

How old are you?

Ha! Don't worry I get asked this ALL the time. Yes, I'm old enough to be offering sound busines advice. Believe it or not I'm a 30-something :) But if a teen or 20-something offers advice that works — take it!

What is your privacy policy?

All of my terms, disclaimers and policies can be found here.

Do you still work with established brands?

Yes, I do selectively work with established brands. Please view my bio then contact me for more information.