My Story

A content creator, brand strategist, and creative entrepreneur with a simple sensibility.

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I'm an aesthete and minimalist who creates inspirational and informational content that empowers you to simplify and elevate your life, style, or work. 

Contextual editorials 

Visual stories and ongoing series on minimalist style and simple living. 


Comprehensive step-by-step guides for deeper exploration into minimalism. 

PREMIUM Resources

Join my community and gain access to my repository of premium content.  

custom services

I consult and partner with brands, entrepreneurs, and individuals via custom advisory projects, sponsored collaborations and coaching programs.



My work has been featured in a number of publications and media outlets such as Fast Company, Huffington Post, Apartment Therapy, Squarespace, GQ, Minimalissimo, Leibal, Design Taxi, Minimalism Life, and more.



I advise and collaborate with a limited number of brands. From consulting Disney on their influencer strategy to collaborating with Skagen on promoting their spring 2017 collection, I combine my decades experience working with iconic brands with my minimalist sensibility to craft strategic and creative programs that have real impact.