My Story

A life design coach, business consultant, and personal brand strategist empowering you to live on your own terms.

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Welcome! I'm Aja and I created this platform for professionals, creatives, and entrepreneurs who want to build profitable businesses and fulfilling careers that support their ideal lifestyle. 

Do you want to earn a living doing work you love?

Do you want to have impact and influence? 

Do you want to pursue your talent and ideas? 

Do you want to create a fulfilling lifestyle?

Do you want to live more intentionally?

Do you want to focus on what matters?

Then you are in the right place.

Here you'll find insights and resources on life coaching and "life design" — the process of finding freedom, fulfillment, and financial success. 

Designers. Developers. Diplomats. Doctors ... whoever you are and whatever you do, your knowledge and drive is the lifeblood of our global society. 

But I bet you have self-limiting thoughts, behaviors, and activities that prevent you from moving forward. I'm here to help you identify and overcome whatever is blocking or stopping you.  

By combining principles of beauty, simplicity, and creativity, I craft personal development tools that motivate you to move upward and onward. 

Whether you want to improve yourself, develop your personal brand, or finally launch that business idea (you've been pushing aside for too long) — consider me your partner in success. 

My mission is to help you evaluate, elevate, and express yourself (and your work) through my carefully crafted programs fine-tuned to your unique needs. 

About Me

I can relate to your challenges. Not too long ago I lived a quite successful but unfulfilling life. I had a stellar academic and professional background yet still felt mediocre. Something was missing.

I launched my career in finance then transitioned to fashion and luxury marketing. Those jobs were satisfying in a sense but didn't really didn’t sync up with the vision I had for my life. 

To help sort out my personal and professional vision, I attended the Stanford Graduate School of Business. There I immersed myself in a customized curriculum that served as the foundation of what I'm doing now.

I took multidisciplinary courses with quirky names like Interpersonal Dynamics, Design Thinking, Creative Writing, Power and Influence, Self and Leadership Coaching, Formation of New Ventures, Strategic Communication, Moral and Spiritual Inquiry through Literature, and Lives of Consequence (my favorite). 

These diverse fields of study pulled from psychology, sociology, philosophy, strategy, and more. They ultimately inspired me to determine a purpose (what I'm doing now) that would allow me the freedom and flexibility to do more meaningful work.

Fast forward and I have the best purpose ever: helping you pursue yours. 


HOW TO explore

Discover a wealth of life coaching, personal growth and professional development resources that will get you to where you want to be.

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Life design is the process of living a life of consequence (my motto if you haven't noticed by now). But living a life of consequence is just an elegant way of saying be happy. 

The key to being happy is closing the gap between where you are right now and where you want to be. In order to do that you must live with intention, eliminate distractions, and focus on what matters most to you. 

The bigger the gap the more negative feelings you will harbor (discontent, envy, frustration, fear, and more). I want to help you close the gap and all of my resources are designed to support you in that main objective. 

Contextual editorials 

Read useful insights on personal growth and professional development including minimalist living, branding yourself, self-motivation, and more. 

Personalized Programs

Explore my carefully crafted collection of products and one-on-one programs that get you from A»Z on your professional or personal goals.

Complimentary Resources

Take inspired action by accessing my free suite of life planning and personal growth tools including courses, workbooks, and more. 



My work has been featured in a number of publications and media outlets such as Fast Company, Huffington Post, Apartment Therapy, Squarespace, GQ, Pop Sugar, Thrive Global and more.



I advise and collaborate with a limited number of brands. From consulting Disney on their influencer strategy to collaborating with Skagen on promoting their spring 2017 collection, I combine my decades experience working with iconic brands with my minimalist sensibility to craft strategic and creative programs that have real impact. 


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A small disclaimer

While 95% of my content is unpaid and unsponsored, this site is not just a blog but also a business. Running it requires a significant investment in time, energy, and money. Therefore, not all of my content is free.

I sell self-guided products and one-on-one programs, occasionally collaborate with brands I believe are worth considering, and may also receive a small affiliate compensation for my referrals (at no cost to you). 

Unless otherwise stated, you are free to share my content (with a link back to this site). For more information please review my legal speak regarding this disclaimer as well as my site terms and privacy policy.