The tools I use to run my business
I heavily invest in apps and services to run my day. Here’s an edited selection of the tools I use.
This is the absolute best appointment scheduler on the market. Their all-in-one platform integrates with Stripe and Paypal. So, in addition to scheduling, you can automatically accept payments (for instance, if your calls/sessions are for services, consulting or coaching).
You'll get to a point in your business where you'll need to start keeping a solid handle on income and expenses. If you don't want this part of your business taking up a disproportionate amount of time then bring in the pros — an online bookkeeping service dedicated to small businesses.
I use Canva to handle almost all of my graphic design needs. From presentations and slides to beautiful social media graphics, it's perfect for non-designers who need professional-grade design assets.
My go-to for inspirational online courses from creative experts. This is an incredible instructional platform that empowers you to master your current craft or learn something new.
You may already be familiar with Dropbox but if not it's the #1 tool for file storage and file sharing available today. It's safe and reliable and I use it religiously to store all of my important personal and professional documents, images, and other files.
As a business you should upgrade your personal Google service to G-Suite which includes a business email that matches your website domain amongst other apps. I heavily use Google Docs — it's a godsend for keeping my clients organized and focused on their progress.
If you are an online business at some point you may be thinking of ways to diversify your income streams. One lucrative option is to generate passive income by developing online courses and other digital products. Podia is a sleek and simple platform that helps you host, manage and sell your online products.
Everyone has an opinion about which website platform to use. As an entrepreneur, I've always used Squarespace for my businesses. It has the most beautiful templates and all of the features are integrated into the platform so no messing around with widgets and plugins. It's also by far the easiest way to a business website up and running in days instead of months. Morever, after using several email providers I’m currently experimenting with their simple but sophisticated email offering and love it so far.
Stripe is an online payment processor that allows online businesses to accept money. It integrates seamlessly with Acuity, Podia, and Squarespace so if you use any of these tools to accept payments you'll be walked through an easy setup process and voilà. In addition to Stripe I also accept Paypal.
As part of maintaining a strong brand I believe elevated imagery is a must. I take a lot of my own photos but also love Unsplash for finding free, really good looking stock photos that match my aesthetic.
I go back and forth with conferencing providers but ultimately Zoom stands out. It allows me to easily host my coaching sessions via audio or video, host digital workshops, record and share screen, integrate directly with Acuity, and much more.