Want freedom, fulfillment & financial success?

Business & financial coaching for creative entrepreneurs  

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aja edmond business coach for entrepreneurs

Is it possible to do meaningful, financially rewarding work that enables you to live a life you love? Yes, it is. 

I'm Aja, the founder of this business coaching and personal growth platform. I'm also an entrepreneur and have generated mid-six-figure earnings from my ventures. 

Not having a 9-to-5 job gives me the flexibility to design my life which includes creating my own schedule and traveling around the world. But life and business wasn't always this ideal. It wasn't until I developed a clear vision and right mindset that things got interesting. 

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I went to business school at Stanford University after a few unfulfilling years working in finance. I used those amazing two years to create a philosophy and plan for my life. Of course I graduated, got nervous about not making money, and ended up working as a fashion marketing executive in New York!

It wasn't a bad move. I loved the city and even met a nice guy, but kept having a nagging feeling that I'd never be satisfied if I didn't at least try to carry out my plan. My intuition was telling me that I need to go down a different path to truly happy.

My partner is German and was in the U.S. on a diplomatic assignment so when his post was up we had the big relationship talk: does he stay in the states or do I move with him back to Europe? Or do we split? We said we’d think about it and regroup in a few weeks.

Yet, when I walked into the office the next day and stared at my soulless desk under the assault of artificial lights I made a spontaneous decision right then and there: I'm leaving Corporate America. I’m going to Europe with this wonderful person and will use the adventure as an opportunity to carry out my plan.

And if it all blows up in flames? So be it.

Well, it didn't blow up.

I called a meeting with my boss and put in my notice on the spot. This was one of the best decisions I’ve made in my entire life – despite the financial, professional, and personal risks. I trusted my heart over my head and it paid off.

We took a year-long sabbatical and traveled to half a dozen countries on our bucket lists. Then we settled in Berlin and I started a successful business and brand strategy consultancy and launched this life, business, and financial coaching platform to support others who have similar aspirations.

I draw from my 13+ year business background and my personal experience as a entrepreneur to show fellow business owners how to scale their businesses. Additionally I'll teach you what every entrepreneur must learn to be successful: how to develop a wealth mindset.

I struggled in my first couple of years of being an entrepreneur because I didn't seek help and I didn't understand how to create value and be compensated for it. I also didn't know how to tap into my intuition and balance inputs from my heart and my head. Now I do and I want to impart these lessons to you so you can reach your goals much faster than I did.

Everyday I honestly feel like I’m living a dream – and I want you to know that you can live yours.

You can build a six-figure business that gives you freedom, fulfillment, and financial success. You can overcome the distractions and self-limiting thoughts, behaviors, and activities that prevent you from taking your business — and life — to the next stage of success.

Are you a fellow independent spirit — a current or aspiring entrepreneur, solopreneur, creative, coach or small business owner — struggling to start, grow, or find work/life balance with your business? Then you are in the right place.

I deeply appreciate you being here and I've made it my purpose to help you determine and manifest yours. Take a moment to learn a bit more about me, my approach to coaching and the wealth of complimentary resources I have in store for you.


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