Aja is an aesthete exploring the philosophy, culture and business of luxury

Aja Edmond is a brand executive and strategist specializing in the development, management and growth of global prestige brands.

She is the Founder and Principal Brand Consultant of Everesse, a boutique consultancy focused on defining luxury brand strategy and positioning, aligning it with long-term vision and value, and guiding sustainable growth.

Aja is also the Editor of Viveura, a cultural publication devoted to thoughtful perspectives and aesthetic inspiration on the philosophy of luxury.

Earlier in her career, Aja worked in finance and later earned an MBA from the Stanford Graduate School of Business.