Aja is an aesthete exploring the philosophy, culture & business of luxury

Aja Edmond is a cultural essayist, as well as the curator and editor of Viveura, a publication devoted to the philosophy of living well.

Through thoughtful perspectives and aesthetic inspiration, Viveura speaks to cultivated individuals who seek meaning behind the material, intention behind aspiration, and significance beyond status.

Aja is also a luxury brand strategist and founder of Everesse, a boutique consultancy devoted to the foundational work that shapes what a prestige brand represents, how it conveys value, and why it inspires lasting admiration.

Earlier in her career, Aja worked in finance and later earned an MBA from the Stanford Graduate School of Business.