Aja integrates strategic rigor, creative thinking, and operational excellence into brand strategy, integrated marketing, and digital transformation.

Aja Edmond is a global brand strategist, integrated marketing executive, and digital transformation leader with significant experience building and growing design-led brands in the luxury, lifestyle, premium, and consumer space. She develops marketing strategies that accelerate commercial growth by strengthening brand equity and elevating the consumer journey.

Her work spans the full marketing ecosystem, aligning product innovation, creative storytelling, campaign strategy, and omnichannel activation to create culturally relevant consumer experiences that drive revenue and long-term brand value.

Aja has partnered with iconic brands and global enterprises including Ralph Lauren, Swarovski, Disney, Pernod Ricard, and Procter & Gamble. Earlier in her career, Aja worked in finance at J.P. Morgan Asset Management before earning an MBA from the Stanford Graduate School of Business.