Ready to Live on your Own Terms?

Get started with my free collection of life planning, life coaching, and personal growth resources.

Photo Feb 19, 3 49 06 PM.jpg

Stay self-motivated

Welcome! I'm Aja and I created this platform for you — fellow and aspiring thinkers, creatives, and entrepreneurs who want to influence the world with their talent and ideas. 

As a life coach, business consultant, and brand strategist my mission is to help you design your life by determining your vision and getting rid of any self-limiting thoughts or actions that prevent you from realizing it. 


Commit to change

life coaching.png


Need a plan & accountability partner to develop your life vision?

personal growth course.png


Want a set of simple & actionable strategies that will elevate your life?

business consulting.png


Ready to go from idea to launch on your blog, brand or business?

personal growth resources.png


Looking for a robust set of practical resources that'll help you thrive?

aja edmond life coach.png

Develop your vision

What if you could do the work you love, live the life you desire, all while having an impact? 

Perhaps you can relate to my story ... 

I'm Aja, the founder of this personal growth community of engaged readers who are eager to consume my ideas. As a result, I earn an income from individuals and brands who want to learn from or partner with me. 

I no longer have a 9-to-5 job which gives me the flexibility to create my own schedule and travel anywhere in the world. But life wasn't always this ideal. It wasn't until I developed a clear vision that things got interesting. 

Continue reading

I went to business school at Stanford after a few unfulfilling years working in finance. I used those amazing two years to create a philosophy and plan for my life.

Of course I graduated, got nervous about not making money, and ended up working as a fashion marketing executive in New York!

It wasn't a bad move. I loved the city and even met a nice guy, but kept having a nagging feeling that I'd never be satisfied if I didn't at least try to carry out my plan.

My partner is German and was in the U.S. on a diplomatic assignment so when his post was up we had the big relationship talk: does he stay in the states or do I move with him back to Europe? Or do we split? We said we’d think about it and regroup in a few weeks.

Yet, when I walked into the office the next day and stared at my soulless desk under the assault of artificial lights I made a spontaneous decision right then and there:

I'm leaving Corporate America. I’m going to Europe with this wonderful person and will use the adventure as an opportunity to carry out my plan. And if it all blows up in flames? So be it.

Well, it didn't blow up.

I called a meeting with my boss and put in my notice on the spot. This was one of the best decisions I’ve made in my entire life – despite the financial, professional, and personal risks.

We took a year-long sabbatical and traveled to half a dozen countries on our bucket lists. Then we settled in Berlin and I started a successful brand strategy consultancy and launched this life planning and design platform to support others who have similar aspirations.

Everyday I honestly feel like I’m living a dream – and I want you to know that you can live yours.

  • You can live with purpose.
  • You can choose the work you are passionate about.
  • You can share your ideas with the world.
  • You can create your own schedule.
  • You can travel the world or work from wherever you want.
  • You can feel fulfilled with what you spend your time doing.

Most importantly, you can overcome the distractions and self-limiting thoughts, behaviors, and activities that prevent you from fulfilling your purpose.

Are you a thinker, creator, or entrepreneur struggling with a similar situation? If so, take the first step by setting up a complimentary call with me.

We'll discuss how we can potentially partner to help get you from where you are right now to where you want to be.


Explore insightful ideas


Select press, partners & clients